Skip to content
B2B Buyer Lab
Browse the lab

Agencies / Dev & design / ustwo

ustwo

ustwo.com · London, UK

high

This is an evidence record, not a review. Every field below is either verified against the listed sources or explicitly marked as the provider’s own claim. This profile is free; payment never changes a fact on it.

Category
Development & design studios — digital product design and development studio; majority employee-owned (EOT since 2022); B Corp
PRIMARY SOURCE
Services
Digital product design and development with cross-functional teams; human-centred design, people-first AI, 'Play Thinking' game-design principles, behavioural science for engagement, full-stack design and build
PRIMARY SOURCE
Pricing
Pricing was not publicly available when we checked.
NOT VERIFIED
Founded
November 2004 (Matt 'Mills' Miller and John 'Sinx' Sinclair)
PRIMARY SOURCE
Team signal
not publicly available this pass
PRIMARY SOURCE
Named practitioners
  • Matt 'Mills' Miller — Co-founder
  • John 'Sinx' Sinclair — Co-founder
PRIMARY SOURCE
Named clients
Google · DeepMind · Reuters · HSBC · Samsung · Lilly · Peloton · L'Oréal · National Grid
PROVIDER REPORTED
Case-study claims
  • Monument Valley (2014): 2M+ units sold, multiple awards incl. BAFTA (provider-claimed/press)
  • 9.6/10 client satisfaction score from independent survey, June 2026
PROVIDER REPORTEDnumbers are the provider’s own; not independently verified
Lab note
UK employee-ownership pattern: ustwo (2022 EOT), Clearleft (2020 EOT), NOVOS also employee-owned
LAB VERIFIED

Source register

All sources accessed 2026-08-31. Spot an error? Submit a correction — reviewed by a human, logged publicly.

  1. https://ustwo.com/ (accessed 2026-08-31)
  2. https://en.wikipedia.org/wiki/Ustwo (accessed 2026-08-31)
  3. https://www.designweek.co.uk/i-know-it-sounds-cultish-20-years-of-ustwo/ (accessed 2026-08-31)