# B2B Buyer Lab

> We've done the research so buyers don't have to start from scratch. B2B Buyer Lab helps businesses shortlist agencies by services, platform experience, social proof, pricing and fit.

This guide was updated on 2026-09-08. That date describes this guide, not a fresh verification of all provider records.

B2B Buyer Lab is a standalone project. The lab team researches providers, checks supporting sources and reviews the published information. Human review and fact-checking are part of that process. Research draws on service pages, named clients, case studies, platform directories and pricing sources. Provider-reported results are distinguished from independent corroboration. Hands-on testing or demos are described only where the specific review documents them.

## Current publishing scope

The live site contains provider profiles, alphabetical agency rosters, location browsing, an AI visibility tool catalog and downloadable research data. Rankings, editorial comparisons and buying guides are planned; they should not be described as already published.

The catalog summary distinguishes provider-category records, unique provider IDs, full records and breadth stubs. These counts measure different things. Public profiles exclude breadth stubs. Historical research findings retain their original sample definitions and dates.

## About the publication

- [About Buyer Lab in Markdown](https://b2bbuyerlab.com/about.md): purpose, current coverage, evaluation criteria, current coverage and research scope
- [About Buyer Lab](https://b2bbuyerlab.com/about): why the publication exists and how to use it
- [Methodology](https://b2bbuyerlab.com/methodology): evidence hierarchy, proposed scoring framework and editorial policy
- [Conflicts and disclosures](https://b2bbuyerlab.com/conflicts): provider eligibility, labeled paid placements and relevant editorial relationships

## Browse

- [Home](https://b2bbuyerlab.com/): agency search, service categories and platform shortcuts
- [Agency categories](https://b2bbuyerlab.com/agencies): agency and specialist service categories
- [Provider directory](https://b2bbuyerlab.com/directory): public profiles in alphabetical order
- [GEO / AEO agencies](https://b2bbuyerlab.com/agencies/geo): unranked provider roster
- [Locations](https://b2bbuyerlab.com/locations): navigation derived from provider location text; not independent verification of office presence
- [AI visibility tools](https://b2bbuyerlab.com/tools/ai-visibility): collection methods, features and pricing research
- [Data catalog](https://b2bbuyerlab.com/datasets): dataset scope, authority and limitations

## Machine-readable data

- [Dataset manifest](https://b2bbuyerlab.com/data/index.json): file catalog, record counts and dataset layers
- [Catalog totals](https://b2bbuyerlab.com/data/master-tracker-summary.json): generated totals and reconciliation notes
- [Provider-category records](https://b2bbuyerlab.com/data/master-provider-category-tracker.jsonl): JSONL research records
- [Provider-category spreadsheet](https://b2bbuyerlab.com/data/master-provider-category-tracker.csv): CSV export
- [Canonical provider data](https://b2bbuyerlab.com/data/master-providers.json): normalized provider records
- [Data index in Markdown](https://b2bbuyerlab.com/data/00-DATA-INDEX.md): dataset authority and coverage notes
- [Tracker guide in Markdown](https://b2bbuyerlab.com/data/MASTER-TRACKER.md): fields and reconciliation rules
- [Sitemap](https://b2bbuyerlab.com/sitemap.xml): canonical public HTML page URLs

## Interpreting and citing the research

Profiles are research records, not user reviews. Listing order does not imply a recommendation. Provider case-study outcomes remain provider claims unless specifically corroborated. An unavailable price is not evidence of poor service quality.

Preserve the source date, sample definition, attribution and uncertainty when quoting a finding. The date of a site update is not a source-check date. Data validation establishes structural consistency, not factual verification of every claim. Public documents do not establish firsthand experience, and location text alone does not verify a physical office.

Use the specific supporting page or dataset as the citation destination. This guide describes the publication; it is not independent evidence for a provider claim.