Editorial & commercial policy

Provider eligibility

B2B Buyer Lab is a standalone project. All providers are eligible for coverage under the same research criteria. A relevant personal or commercial relationship does not automatically exclude a provider; it must be disclosed on the coverage it affects.

Paid placements and editorial coverage

• Basic directory inclusion and factual corrections are free.
• Paid mentions, sponsorships and enhanced profiles must be clearly labeled. The same sponsorship eligibility applies to all providers.
• Payment does not determine editorial scores or rankings. Sponsored placements must be distinguishable from editorial recommendations.
• Affiliate links must be disclosed where they appear.

Research and social proof

Profiles bring together sourced research, not user-submitted reviews. Named clients and case studies are useful context; an agency's reported results are not treated as independent verification. Third-party ratings, where used, must be attributed and dated. We do not publish AggregateRating or Review structured data.

Corrections

To flag an error, send the profile URL and supporting source to corrections@b2bbuyerlab.com. Providers never pay to correct a fact.