# About B2B Buyer Lab

Website: https://b2bbuyerlab.com/
Description updated: 2026-09-08

## We've done the research so you don't have to start from scratch

Choosing an agency should not mean spending days opening tabs, decoding service pages and chasing basic pricing information. B2B Buyer Lab brings that research together so you can get to a useful shortlist faster.

We research agencies and specialist B2B service providers across several parameters: what they deliver, the platforms they work with, their client experience, public pricing and the evidence behind their claims. The goal is to help you find a provider that fits your project, budget and team.

The B2B Buyer Lab team researches providers, checks the supporting sources and reviews the published information. Human review and fact-checking are part of that process.

B2B Buyer Lab is a standalone project.

## What we look at

- **Services and specialization:** the work an agency offers, its delivery model and the types of projects it handles.
- **Platform experience:** integrations, implementation capabilities and partner-directory evidence where available.
- **Social proof:** named clients, published case studies, customer evidence and relevant third-party references. We distinguish an agency's own claims from independently corroborated outcomes.
- **People and experience:** named practitioners, relevant expertise and team-size information where documented.
- **Pricing and scope:** published prices, minimum engagements and the scope those figures cover.
- **Buyer fit:** industry focus, location, technical requirements and the questions still worth asking before a sales call.

Our current directory is based on source-backed research. Where a review includes a demo or hands-on test, it should identify what was tested, when and what we observed. A directory listing alone does not mean we have used the provider's services or completed a demo.

## Find your shortlist

Search by service or agency name, filter by platform and location, then compare the profiles that match your needs. HubSpot and Salesforce filters let you focus on the CRM you use; Shopify and Webflow filters help narrow platform specialists.

The site currently includes agency profiles, service categories, location browsing, an AI visibility tool catalog and downloadable research datasets. Agency lists are alphabetical. Ranked shortlists, editorial comparisons and broader software coverage are planned.

## Editorial and commercial policy

Providers are eligible under the same research criteria. Basic inclusion and factual corrections are free. Paid mentions, sponsorships and affiliate links must be clearly labeled; payment does not determine editorial scores or rankings. Relevant personal or commercial relationships are disclosed on the coverage they affect.

## Explore

- [Find an agency](https://b2bbuyerlab.com/directory)
- [Browse services](https://b2bbuyerlab.com/agencies)
- [About Buyer Lab](https://b2bbuyerlab.com/about)
- [How we evaluate](https://b2bbuyerlab.com/methodology)
- [Editorial and commercial policy](https://b2bbuyerlab.com/conflicts)
- [Research datasets](https://b2bbuyerlab.com/datasets)
- [Machine-readable site guide](https://b2bbuyerlab.com/llms.txt)

For corrections, email corrections@b2bbuyerlab.com with the supporting source. When citing research, link to the specific profile or dataset and preserve the source date and attribution. Pricing and service details can change; missing information is marked rather than guessed.