Skip to content
B2B Buyer Lab
Browse the lab

Agencies / Influencer / TopRank Marketing

TopRank Marketing

toprankmarketing.com · Minneapolis, MN, USA

high

This is an evidence record, not a review. Every field below is either verified against the listed sources or explicitly marked as the provider’s own claim. This profile is free; payment never changes a fact on it.

Category
Influencer & creator agencies — B2B marketing agency widely credited with defining B2B influencer marketing as a discipline; named a top B2B influencer marketing agency by Forrester Research
PRIMARY SOURCE
Services
B2B influencer program design and always-on influencer relations, thought-leadership and content marketing, SEO/AI search integration; treats influence as an always-on authority system supporting search, social and buyer education
PRIMARY SOURCE
Pricing
Pricing was not publicly available when we checked.
NOT VERIFIED
Founded
2001 (as Misukanis & Odden PR; SEO service 'TopRank' became the company)
PRIMARY SOURCE
Team signal
distributed US team; not publicly available
PRIMARY SOURCE
Named practitioners
  • Lee Odden — Co-founder, CEO & Chairman (reacquired 100% ownership and returned as CEO, per own blog)
  • Susan Misukanis — Co-founder
PRIMARY SOURCE
Named clients
LinkedIn · Adobe · Dell Technologies · Oracle · SAP · Asana · HubSpot · Smartsheet · Docusign · 3M (historical)
PROVIDER REPORTED
Case-study claims
  • 25 years serving enterprise B2B
PROVIDER REPORTEDnumbers are the provider’s own; not independently verified
Lab note
Anchor evidence for the B2B-influencer emergence thesis: 20+ year old B2B agency whose influencer practice predates the current wave
LAB VERIFIED

Source register

All sources accessed 2026-08-31. Spot an error? Submit a correction — reviewed by a human, logged publicly.

  1. https://www.toprankmarketing.com/about-us/ (accessed 2026-08-31)
  2. https://www.toprankmarketing.com/blog/lee-odden-new-toprank-marketing-ceo/ (accessed 2026-08-31)
  3. https://www.toprankmarketing.com/solutions/influencer-marketing/ (accessed 2026-08-31)
  4. https://influencermarketinghub.com/b2b-influencer-marketing-agencies/ (accessed 2026-08-31)