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The Gray Dot Company

thegray.company · Distributed

high

This is an evidence record, not a review. Every field below is either verified against the listed sources or explicitly marked as the provider’s own claim. This profile is free; payment never changes a fact on it.

Category
AI-SEO / technical search agencies — technical SEO
PRIMARY SOURCE
Services
Tech SEO audits, AI audits, site migrations, SEO product management, traffic drop investigations, JavaScript SEO, data analytics strategy, digital market intelligence, SEO, paid search, content marketing
PRIMARY SOURCE
Pricing
Pricing was not publicly available when we checked.
NOT VERIFIED
Founded
2016
PRIMARY SOURCE
Team signal
small senior distributed consultancy
PRIMARY SOURCE
Named practitioners
  • Tory Gray — Founder & CEO
  • Sam Torres — Co-founder & Chief Digital Officer
  • Anne Berlin — Director of Search & AI Readiness
  • Colin Gray — Co-Founder & Board Member
PRIMARY SOURCE
Named clients
Vox · The Verge · SBNation · VSCO · Flex Index · Guittard · Artifact Uprising · The Hunger Project
PROVIDER REPORTED
Case-study claims
  • Case/resource content on site: quantified public case metrics not itemized
PROVIDER REPORTEDnumbers are the provider’s own; not independently verified

Source register

All sources accessed 2026-08-31. Spot an error? Submit a correction — reviewed by a human, logged publicly.

  1. https://thegray.company
  2. https://thegray.company/team
  3. https://thegray.company/services