Agencies / Analytics / The Good
The Good
thegood.com · Portland, OR, USA
high
This is an evidence record, not a review. Every field below is either verified against the listed sources or explicitly marked as the provider’s own claim. This profile is free; payment never changes a fact on it.
Category
Analytics, CRO & RevOps — CRO / digital experience optimization (SaaS + ecommerce)
PRIMARY SOURCE
Services
Digital Experience Optimization Program: research, testing, and implementation across SaaS journeys (registration, onboarding, monetization, retention, cancellation mitigation) and ecommerce (UX, conversion, abandonment); behavioral research and experimentation frameworks
PRIMARY SOURCE
Pricing
Pricing was not publicly available when we checked.
NOT VERIFIED
Minimum engagement
custom programs ('no two programs are the same')
PRIMARY SOURCE
Founded
2009 (Jon MacDonald); 'digital experience optimization' positioning formalized 2024
PRIMARY SOURCE
Team signal
not publicly available
PRIMARY SOURCE
Platform partnerships
- None published; sells own tools UserInput (customer research) and Commerce Critiques (CRO assessments)
PRIMARY SOURCEdirectory-verified entries are platform-computed credentials
Named practitioners
- Jon MacDonald — Founder & President (three optimization books)
PRIMARY SOURCE
Named clients
Adobe · Nike · Xerox · The Economist · Autodesk · Helium 10 · MillerKnoll · MasterCraft · Munchkin
PROVIDER REPORTED
Case-study claims
- Average 16:1 ROI across projects
PROVIDER REPORTEDnumbers are the provider’s own; not independently verified
Lab note
B Corp certified 9+ years. Self-listicle pattern from GEO dataset confirmed present in CRO category
LAB VERIFIED
Source register
All sources accessed 2026-08-31. Spot an error? Submit a correction — reviewed by a human, logged publicly.
- https://thegood.com/about-the-good/ (accessed 2026-08-31)
- https://thegood.com/insights/best-cro-agencies/ (accessed 2026-08-31)