The Good

thegood.com · Portland, OR, USA

Source dates: 2026-08-31

Explore The Good's services, available pricing and client experience, then compare the details against your project. Use the source links to check the scope and date of reported results.

Research by B2B Buyer Lab editorial team · Corrections

What to ask The Good before hiring

Can you share a recent project with a similar scope, industry and budget to ours?
What does the quote include, who will deliver the work, and what costs extra?
Which outcomes will you measure, and when should we expect the first deliverables?
Who on the delivery team has worked with our platform and integrations?

Category

Analytics, CRO & RevOps — CRO / digital experience optimization (SaaS + ecommerce)

SOURCE RECORDED

Services

Digital Experience Optimization Program: research, testing, and implementation across SaaS journeys (registration, onboarding, monetization, retention, cancellation mitigation) and ecommerce (UX, conversion, abandonment); behavioral research and experimentation frameworks

SOURCE RECORDED

Pricing

Pricing was not publicly available when we checked.

NOT VERIFIED

Minimum engagement

custom programs ('no two programs are the same')

SOURCE RECORDED

Founded

2009 (Jon MacDonald); 'digital experience optimization' positioning formalized 2024

SOURCE RECORDED

Team signal

not publicly available

NOT VERIFIED

Platform partnerships

None published; sells own tools UserInput (customer research) and Commerce Critiques (CRO assessments)

SOURCE RECORDEDCheck the linked directory and recorded date for credential details

Named practitioners

Jon MacDonald — Founder & President (three optimization books)

SOURCE RECORDED

Named clients

Adobe · Nike · Xerox · The Economist · Autodesk · Helium 10 · MillerKnoll · MasterCraft · Munchkin

PROVIDER REPORTED

Case-study claims

Average 16:1 ROI across projects

PROVIDER REPORTEDnumbers are the provider’s own; not independently verified

Lab note

B Corp certified 9+ years. Self-listicle pattern from GEO dataset confirmed present in CRO category

RESEARCH NOTE

Source register

Dates below describe individual source checks. A profile update is not a fresh check of every field. Spot an error? Submit a correction — substantive corrections are recorded in our public log.