Skip to content
B2B Buyer Lab
Browse the lab

Agencies / Content / Storyarb

Storyarb

storyarb.com · not publicly available

high

This is an evidence record, not a review. Every field below is either verified against the listed sources or explicitly marked as the provider’s own claim. This profile is free; payment never changes a fact on it.

Category
Content marketing agencies — expert-driven content agency ('outsourced Head of Content Marketing'; executive-ghostwriting roots, pivoted 2024)
PRIMARY SOURCE
Services
SME-interview-based content programs: executive LinkedIn ghostwriting, editorial newsletters, long-form assets, quarterly reports/playbooks/case studies, AEO-optimized multi-channel content; 'The Final Mile' contact-level engagement tracking
PRIMARY SOURCE
Pricing
public tiers on own site: Executive $4,999/mo (6-mo min); Essentials $9,999/mo (6-mo min); Scale $13,999/mo (12-mo min, AEO-focused); Premium custom (12-mo min)
PRIMARY SOURCE
Minimum engagement
$4,999/mo with 6-month minimum
PRIMARY SOURCE
Founded
2023
PRIMARY SOURCE
Team signal
~18 (third-party interview, 2025); 'mid 7-figure' revenue (founder claim)
PRIMARY SOURCE
Named practitioners
  • Abby Murray — Co-founder & CEO
  • Alex Lieberman — Co-founder & Executive Chairman (Morning Brew co-founder)
PRIMARY SOURCE
Named clients
HubSpot · Mozilla · Typeform · Salesforce Ventures · Fountain · Experts Exchange · Compound · Appriss Retail · Curative · The Female Quotient
PROVIDER REPORTED
Case-study claims
  • Fountain: +300% inbound leads in 100 days, +$1M average contract value growth
  • Experts Exchange: 47% newsletter open rate, +100K engaged subscribers
  • Appriss Retail: +140% executive social reach, 77% increase in ICP meetings
PROVIDER REPORTEDnumbers are the provider’s own; not independently verified
Lab note
Media-founder interlock: co-founded by Morning Brew's Alex Lieberman; pivoted from founder ghostwriting to ICP-targeted content programs (2024)
LAB VERIFIED

Source register

All sources accessed 2026-08-31. Spot an error? Submit a correction — reviewed by a human, logged publicly.

  1. https://www.storyarb.com/ (accessed 2026-08-31)
  2. https://www.storyarb.com/pricing (accessed 2026-08-31)
  3. https://www.crunchbase.com/person/abby-murray-fac8 (accessed 2026-08-31)
  4. https://hackernoon.com/why-storyarb-pivoted-from-ghostwriting-for-founders-to-producing-niche-content-for-customers-icp (accessed 2026-08-31)