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Agencies / Analytics / Speero

Speero

speero.com · Austin, TX, USA

high

This is an evidence record, not a review. Every field below is either verified against the listed sources or explicitly marked as the provider’s own claim. This profile is free; payment never changes a fact on it.

Category
Analytics, CRO & RevOps — CRO / experimentation
PRIMARY SOURCE
Services
Full-service experimentation programs, CRO research + A/B testing, customer experience optimization, experimentation program/ops design and maturity audits, data analytics and warehousing, UI/UX design, team training via CXL
PRIMARY SOURCE
Pricing
Pricing was not publicly available when we checked.
NOT VERIFIED
Minimum engagement
$5,000+/mo (lowest contact-form budget band)
PRIMARY SOURCE
Founded
2011 as CXL agency (Peep Laja + Viljo Vabrit); rebranded Speero in 2020 (spin-off announced Jan 2021)
PRIMARY SOURCE
Team signal
~40+ listed on site team page
PRIMARY SOURCE
Platform partnerships
  • Convert Premium Agency Partner (directory-verified: https://www.convert.com/certified-partners/speero/)
  • Sister entities: CXL (training platform), Wynter (B2B message testing) — same founder
PRIMARY SOURCEdirectory-verified entries are platform-computed credentials
Named practitioners
  • Peep Laja — Founder
  • Viljo Vabrit — Co-founder
  • Ben Labay — Managing Director
  • Jonny Longden — Chief Growth Officer
PRIMARY SOURCE
Named clients
ADP · MongoDB · Codecademy · Miro · Cisco · Philips · Freshworks · Procore · Decathlon · Serta-Simmons
PROVIDER REPORTED
Case-study claims
  • MongoDB: scaled 0→100 tests/year
  • Revzilla: $2M annual revenue from research findings
  • Miro: 6 tests/month within two months
PROVIDER REPORTEDnumbers are the provider’s own; not independently verified
Lab note
Resolves task question 'CXL agency arm?' — yes: CXL Agency was spun off and renamed Speero (2020/21); CXL.com itself is now training-only
LAB VERIFIED

Source register

All sources accessed 2026-08-31. Spot an error? Submit a correction — reviewed by a human, logged publicly.

  1. https://speero.com/about (accessed 2026-08-31)
  2. https://www.convert.com/certified-partners/speero/ (accessed 2026-08-31)
  3. https://cxl.com/blog/speero-agency/ (accessed 2026-08-31)