Speero
speero.com · Austin, TX, USA
Source dates: 2026-08-31
Explore Speero's services, available pricing and client experience, then compare the details against your project. Use the source links to check the scope and date of reported results.
Research by B2B Buyer Lab editorial team · Corrections
What to ask Speero before hiring
- Can you share a recent project with a similar scope, industry and budget to ours?
- What does the quote include, who will deliver the work, and what costs extra?
- Which outcomes will you measure, and when should we expect the first deliverables?
- Who on the delivery team has worked with our platform and integrations?
Category
Analytics, CRO & RevOps — CRO / experimentation
SOURCE RECORDED
Services
Full-service experimentation programs, CRO research + A/B testing, customer experience optimization, experimentation program/ops design and maturity audits, data analytics and warehousing, UI/UX design, team training via CXL
SOURCE RECORDED
Pricing
Pricing was not publicly available when we checked.
NOT VERIFIED
Minimum engagement
$5,000+/mo (lowest contact-form budget band)
SOURCE RECORDED
Founded
2011 as CXL agency (Peep Laja + Viljo Vabrit); rebranded Speero in 2020 (spin-off announced Jan 2021)
SOURCE RECORDED
Team signal
~40+ listed on site team page
SOURCE RECORDED
Platform partnerships
- Convert Premium Agency Partner (directory-verified: https://www.convert.com/certified-partners/speero/)
- Sister entities: CXL (training platform), Wynter (B2B message testing) — same founder
SOURCE RECORDEDCheck the linked directory and recorded date for credential details
Named practitioners
- Peep Laja — Founder
- Viljo Vabrit — Co-founder
- Ben Labay — Managing Director
- Jonny Longden — Chief Growth Officer
SOURCE RECORDED
Named clients
ADP · MongoDB · Codecademy · Miro · Cisco · Philips · Freshworks · Procore · Decathlon · Serta-Simmons
PROVIDER REPORTED
Case-study claims
- MongoDB: scaled 0→100 tests/year
- Revzilla: $2M annual revenue from research findings
- Miro: 6 tests/month within two months
PROVIDER REPORTEDnumbers are the provider’s own; not independently verified
Lab note
Resolves task question 'CXL agency arm?' — yes: CXL Agency was spun off and renamed Speero (2020/21); CXL.com itself is now training-only
RESEARCH NOTE
Source register
Dates below describe individual source checks. A profile update is not a fresh check of every field. Spot an error? Submit a correction — substantive corrections are recorded in our public log.