Agencies / Email / Shift Paradigm (SH/FT)

Shift Paradigm (SH/FT)

Source dates: 2026-08-31

Explore Shift Paradigm (SH/FT)'s services, available pricing and client experience, then compare the details against your project. Use the source links to check the scope and date of reported results.

Research by B2B Buyer Lab editorial team · Corrections

What to ask Shift Paradigm (SH/FT) before hiring

Can you share a recent project with a similar scope, industry and budget to ours?
What does the quote include, who will deliver the work, and what costs extra?
Which outcomes will you measure, and when should we expect the first deliverables?
Who on the delivery team has worked with our platform and integrations?

Category

Email & retention agencies — B2B lifecycle/automation — enterprise email + marketing-automation consultancy (Trendline/LeadMD heritage)

SOURCE RECORDED

Services

Campaign strategy & planning, segmentation & personalization, SMS & in-app messaging, campaign execution/deployment, email deliverability, content & creative, analytics; plus RevOps (martech stack, CRM/CDP, data architecture), digital product, AI integration

SOURCE RECORDED

Pricing

Pricing was not publicly available when we checked.

NOT VERIFIED

Founded

2021 as Shift Paradigm — merger/rebrand of Trendline Interactive (enterprise email agency, Austin) and LeadMD (Marketo consultancy, Scottsdale), unified Nov 15, 2021

SOURCE RECORDED

Team signal

not publicly available

NOT VERIFIED

Platform partnerships

Adobe Marketo heritage via LeadMD; no partner tiers published on current site (not tier-verified)

SOURCE RECORDEDCheck the linked directory and recorded date for credential details

Named practitioners

Craig Ayers — COO & CFO (2026 appointment per own newsroom)

SOURCE RECORDED

Named clients

BD · McKesson · ResMed · Evident · Welch Allyn

PROVIDER REPORTED

Case-study claims

ResMed: omni-channel campaign revitalizes CPAP sales with $5M revenue surge

PROVIDER REPORTEDnumbers are the provider’s own; not independently verified

Lab note

Consolidation case: two of the best-known B2B email/Marketo brands (Trendline Interactive, LeadMD) now live under one roof; current C-suite beyond Ayers not published on site

RESEARCH NOTE

Source register

Dates below describe individual source checks. A profile update is not a fresh check of every field. Spot an error? Submit a correction — substantive corrections are recorded in our public log.