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Agencies / Email / Shift Paradigm (SH/FT)

Shift Paradigm (SH/FT)

shiftparadigm.com · Austin, TX, USA

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This is an evidence record, not a review. Every field below is either verified against the listed sources or explicitly marked as the provider’s own claim. This profile is free; payment never changes a fact on it.

Category
Email & retention agencies — B2B lifecycle/automation — enterprise email + marketing-automation consultancy (Trendline/LeadMD heritage)
PRIMARY SOURCE
Services
Campaign strategy & planning, segmentation & personalization, SMS & in-app messaging, campaign execution/deployment, email deliverability, content & creative, analytics; plus RevOps (martech stack, CRM/CDP, data architecture), digital product, AI integration
PRIMARY SOURCE
Pricing
Pricing was not publicly available when we checked.
NOT VERIFIED
Founded
2021 as Shift Paradigm — merger/rebrand of Trendline Interactive (enterprise email agency, Austin) and LeadMD (Marketo consultancy, Scottsdale), unified Nov 15, 2021
PRIMARY SOURCE
Team signal
not publicly available
PRIMARY SOURCE
Platform partnerships
  • Adobe Marketo heritage via LeadMD; no partner tiers published on current site (not tier-verified)
PRIMARY SOURCEdirectory-verified entries are platform-computed credentials
Named practitioners
  • Craig Ayers — COO & CFO (2026 appointment per own newsroom)
PRIMARY SOURCE
Named clients
BD · McKesson · ResMed · Evident · Welch Allyn
PROVIDER REPORTED
Case-study claims
  • ResMed: omni-channel campaign revitalizes CPAP sales with $5M revenue surge
PROVIDER REPORTEDnumbers are the provider’s own; not independently verified
Lab note
Consolidation case: two of the best-known B2B email/Marketo brands (Trendline Interactive, LeadMD) now live under one roof; current C-suite beyond Ayers not published on site
LAB VERIFIED

Source register

All sources accessed 2026-08-31. Spot an error? Submit a correction — reviewed by a human, logged publicly.

  1. https://shiftparadigm.com/ (accessed 2026-08-31)
  2. https://www.prnewswire.com/news-releases/trendline-interactive-and-leadmd-form-shift-paradigm-301423934.html (accessed 2026-08-31)
  3. https://www.mediapost.com/publications/article/368683/trendline-interactive-and-leadmd-rebrand-form-com.html (accessed 2026-08-31)