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SearchPilot

searchpilot.com · London, UK

high

This is an evidence record, not a review. Every field below is either verified against the listed sources or explicitly marked as the provider’s own claim. This profile is free; payment never changes a fact on it.

Category
AI-SEO / technical search agencies — technical SEO (enterprise SEO/GEO A/B testing platform + services)
PRIMARY SOURCE
Services
Enterprise SEO A/B testing platform proving the value of SEO changes on the world's biggest websites; GEO A/B tests on product pages to reveal how AI prioritizes content; optimization for AI Overviews visibility; experiments optimizing Search Console impressions when clicks are no longer the sole KPI; testing of AI-generated content
PRIMARY SOURCE
Pricing
Pricing was not publicly available when we checked.
NOT VERIFIED
Founded
2020
PRIMARY SOURCE
Team signal
not publicly available
PRIMARY SOURCE
Named practitioners
  • Will Critchlow — Founder & CEO (co-founded Distilled 2005; SearchPilot spun out of Distilled in 2020 when the agency was acquired by Brainlabs)
PRIMARY SOURCE
Case-study claims
  • Published SEO/GEO test-result library: individual test outcomes published regularly; no aggregate numbers verified this pass
PROVIDER REPORTEDnumbers are the provider’s own; not independently verified

Source register

All sources accessed 2026-08-31. Spot an error? Submit a correction — reviewed by a human, logged publicly.

  1. https://www.searchpilot.com/ai (accessed 2026-08-31)
  2. https://www.searchpilot.com/seo (accessed 2026-08-31)
  3. https://theygotacquired.com/agency/distilled-acquired-by-brainlabs/ (accessed 2026-08-31)