ROI·DNA
roidna.com · San Francisco, CA, USA
high
This is an evidence record, not a review. Every field below is either verified against the listed sources or explicitly marked as the provider’s own claim. This profile is free; payment never changes a fact on it.
Category
ABM agencies — ABM/demand agency acquired by Enero Group (merged operations with Hotwire) 2022-06-30 for $26.4m cash + $6.6m shares
PRIMARY SOURCE
Services
Account-based marketing, demand generation, SEO, paid media, brand experience, marketing analytics, martech optimization
PRIMARY SOURCE
Pricing
Pricing was not publicly available when we checked.
NOT VERIFIED
Founded
2009
PRIMARY SOURCE
Team signal
150+ employees in North America at 2022 acquisition (BusinessWire)
PRIMARY SOURCE
Platform partnerships
- 6sense — dedicated partner page https://6sense.com/partner/roidna/ and named in 6sense partner library (directory-verified); four-year implementation partner per 6sense community
PRIMARY SOURCEdirectory-verified entries are platform-computed credentials
Named clients
AWS · AWS Marketplace · Cisco · Pure Storage · BeyondTrust · Avaya · Flexential · Loom · Cockroach Labs · Elastic · Salesforce
PROVIDER REPORTED
Case-study claims
- Flexential: '400% increase in pipeline', '200% increase in MQL', '79% increase in LLM citations in four months'
- BeyondTrust: '$5.6M saved annually' via martech optimization
- '$12bn+ generated for clients' at acquisition
PROVIDER REPORTEDnumbers are the provider’s own; not independently verified
Source register
All sources accessed 2026-08-31. Spot an error? Submit a correction — reviewed by a human, logged publicly.
- https://roidna.com/ (accessed 2026-08-31)
- https://6sense.com/partner-library/ (accessed 2026-08-31)
- https://www.businesswire.com/news/home/20220630005835/en/Enero-Accelerates-Hotwires-Digital-Marketing-Transformation-Capabilities-into-Global-Offering-with-Two-Major-Acquisitions-in-USA-and-APAC (accessed 2026-08-31)