Refine Labs

Source dates: 2026-08-31

Explore Refine Labs's services, available pricing and client experience, then compare the details against your project. Use the source links to check the scope and date of reported results.

Research by B2B Buyer Lab editorial team · Corrections

What to ask Refine Labs before hiring

Can you share a recent project with a similar scope, industry and budget to ours?
What does the quote include, who will deliver the work, and what costs extra?
Which outcomes will you measure, and when should we expect the first deliverables?

Category

Paid media / PPC agencies — B2B demand-gen paid media (paid-social-led demand creation + capture)

SOURCE RECORDED

Services

Paid media across LinkedIn, Google, YouTube, Meta, CTV, OOH; positioning/messaging (Brand), pipeline measurement (HIRO pipeline framework), customer expansion programs

SOURCE RECORDED

Pricing

Revenue Performance Assessment from $35,000 (6-week entry engagement); full-service retainers not published; $20,000-$31,000+/mo per Omni Lab listicle

SOURCE RECORDED

Minimum engagement

positioned for mid-market/enterprise SaaS (peers describe as suited to $50M+ ARR); no published minimum

SOURCE RECORDED

Founded

2019

SOURCE RECORDED

Team signal

not publicly available; pod model with Director of Demand Gen + performance marketer + in-house creative (copy, video, motion)

NOT VERIFIED

Named practitioners

Chris Walker — Founder (stepped away; formerly Executive Chairman)
Megan Bowen — CEO & majority owner (CEO since Jan 2024; majority owner with Grandin Holdings investment)

SOURCE RECORDED

Named clients

Clari · Bonterra · dotCMS · Firstup · Dandy · Zappi · Hunters · Algolia · Hopin · 300+ clients since 2019 (aggregate claim)

PROVIDER REPORTED

Case-study claims

Clari: -67% customer acquisition cost in 9 months
Firstup: +46% hand raisers, +59% HIRO pipeline YoY
Portfolio averages: +41% high-intent demo requests, +33% pipeline value

PROVIDER REPORTEDnumbers are the provider’s own; not independently verified

Source register

Dates below describe individual source checks. A profile update is not a fresh check of every field. Spot an error? Submit a correction — substantive corrections are recorded in our public log.