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Agencies / Paid media / Refine Labs

Refine Labs

refinelabs.com · Boston, MA, USA

high

This is an evidence record, not a review. Every field below is either verified against the listed sources or explicitly marked as the provider’s own claim. This profile is free; payment never changes a fact on it.

Category
Paid media / PPC agencies — B2B demand-gen paid media (paid-social-led demand creation + capture)
PRIMARY SOURCE
Services
Paid media across LinkedIn, Google, YouTube, Meta, CTV, OOH; positioning/messaging (Brand), pipeline measurement (HIRO pipeline framework), customer expansion programs
PRIMARY SOURCE
Pricing
Revenue Performance Assessment from $35,000 (6-week entry engagement); full-service retainers not published; $20,000-$31,000+/mo per Omni Lab listicle
PRIMARY SOURCE
Minimum engagement
positioned for mid-market/enterprise SaaS (peers describe as suited to $50M+ ARR); no published minimum
PRIMARY SOURCE
Founded
2019
PRIMARY SOURCE
Team signal
not publicly available; pod model with Director of Demand Gen + performance marketer + in-house creative (copy, video, motion)
PRIMARY SOURCE
Named practitioners
  • Chris Walker — Founder (stepped away; formerly Executive Chairman)
  • Megan Bowen — CEO & majority owner (CEO since Jan 2024; majority owner with Grandin Holdings investment)
PRIMARY SOURCE
Named clients
Clari · Bonterra · dotCMS · Firstup · Dandy · Zappi · Hunters · Algolia · Hopin · 300+ clients since 2019 (aggregate claim)
PROVIDER REPORTED
Case-study claims
  • Clari: -67% customer acquisition cost in 9 months
  • Firstup: +46% hand raisers, +59% HIRO pipeline YoY
  • Portfolio averages: +41% high-intent demo requests, +33% pipeline value
PROVIDER REPORTEDnumbers are the provider’s own; not independently verified

Source register

All sources accessed 2026-08-31. Spot an error? Submit a correction — reviewed by a human, logged publicly.

  1. https://www.refinelabs.com (accessed 2026-08-31)
  2. https://www.refinelabs.com/article/next-chapter (accessed 2026-08-31)
  3. https://www.refinelabs.com/blog/megan-ownership-update (accessed 2026-08-31)
  4. https://www.crunchbase.com/organization/refine-labs (accessed 2026-08-31)
  5. https://www.omnilabconsulting.com/blog/the-12-best-b2b-paid-media-agencies-in-2026 (accessed 2026-08-31)