Agencies / ABM / Pretzl (formerly Agent3)

Pretzl (formerly Agent3)

Source dates: 2026-08-31

Explore Pretzl (formerly Agent3)'s services, available pricing and client experience, then compare the details against your project. Use the source links to check the scope and date of reported results.

Research by B2B Buyer Lab editorial team · Corrections

What to ask Pretzl (formerly Agent3) before hiring

Can you share a recent project with a similar scope, industry and budget to ours?
What does the quote include, who will deliver the work, and what costs extra?
Which outcomes will you measure, and when should we expect the first deliverables?
Who on the delivery team has worked with our platform and integrations?

Category

ABM agencies — ABM pioneer (1:1, 1:few, 1:many programs + consulting); now part of Next Fifteen-owned Pretzl

SOURCE RECORDED

Services

Account-based growth, ABM/ABX, executive engagement, ABM insight, demand gen, paid media, value propositions, RevOps & revenue technology, campaign creative

SOURCE RECORDED

Pricing

Pricing was not publicly available when we checked.

NOT VERIFIED

Founded

2013 (as Agent3, by Dan Sands, Paul Mackender, Clive Armitage); Pretzl brand announced 2025-10-30

SOURCE RECORDED

Team signal

not captured; '250+ clients' and 'north of $60m of global revenues' at rebrand

SOURCE RECORDED

Platform partnerships

Historic 6sense/Demandbase service delivery claimed in market, but no directory listing verified this pass

SOURCE RECORDEDCheck the linked directory and recorded date for credential details

Named practitioners

Clive Armitage — CEO, Pretzl (Agent3 co-founder)

SOURCE RECORDED

Named clients

NTT Data · ServiceNow · State Farm · McDonald's · Adobe · Zscaler · Salesforce · LinkedIn · Cisco · T-Mobile · Splunk

PROVIDER REPORTED

Case-study claims

Splunk: $58m pipeline influenced, 116x ROI
McDonald's: franchisee pipeline doubled

PROVIDER REPORTEDnumbers are the provider’s own; not independently verified

Lab note

Rebrand is very fresh (Oct 2025): 'Agent3 Group' absorbed into Pretzl under parent Next Fifteen; acquired oneninefive (2022). Track domain/brand drift on refresh

RESEARCH NOTE

Source register

Dates below describe individual source checks. A profile update is not a fresh check of every field. Spot an error? Submit a correction — substantive corrections are recorded in our public log.