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Agencies / ABM / Pretzl (formerly Agent3)

Pretzl (formerly Agent3)

agent3.com · London, UK

high

This is an evidence record, not a review. Every field below is either verified against the listed sources or explicitly marked as the provider’s own claim. This profile is free; payment never changes a fact on it.

Category
ABM agencies — ABM pioneer (1:1, 1:few, 1:many programs + consulting); now part of Next Fifteen-owned Pretzl
PRIMARY SOURCE
Services
Account-based growth, ABM/ABX, executive engagement, ABM insight, demand gen, paid media, value propositions, RevOps & revenue technology, campaign creative
PRIMARY SOURCE
Pricing
Pricing was not publicly available when we checked.
NOT VERIFIED
Founded
2013 (as Agent3, by Dan Sands, Paul Mackender, Clive Armitage); Pretzl brand announced 2025-10-30
PRIMARY SOURCE
Team signal
not captured; '250+ clients' and 'north of $60m of global revenues' at rebrand
PRIMARY SOURCE
Platform partnerships
  • Historic 6sense/Demandbase service delivery claimed in market, but no directory listing verified this pass
PRIMARY SOURCEdirectory-verified entries are platform-computed credentials
Named practitioners
  • Clive Armitage — CEO, Pretzl (Agent3 co-founder)
PRIMARY SOURCE
Named clients
NTT Data · ServiceNow · State Farm · McDonald's · Adobe · Zscaler · Salesforce · LinkedIn · Cisco · T-Mobile · Splunk
PROVIDER REPORTED
Case-study claims
  • Splunk: $58m pipeline influenced, 116x ROI
  • McDonald's: franchisee pipeline doubled
PROVIDER REPORTEDnumbers are the provider’s own; not independently verified
Lab note
Rebrand is very fresh (Oct 2025): 'Agent3 Group' absorbed into Pretzl under parent Next Fifteen; acquired oneninefive (2022). Track domain/brand drift on refresh
LAB VERIFIED

Source register

All sources accessed 2026-08-31. Spot an error? Submit a correction — reviewed by a human, logged publicly.

  1. https://www.agent3.com/ (accessed 2026-08-31)
  2. https://www.agent3.com/blog/say-hello-pretzl-wave-goodbye-agent3 (accessed 2026-08-31)
  3. https://www.businesswire.com/news/home/20220201005020/en/Agent3-Acquires-Demand-Generation-Specialist-oneninefive-to-Accelerate-Delivery-of-Account-centric-Demand-Generation-at-Scale (accessed 2026-08-31)