Skip to content
B2B Buyer Lab
Browse the lab

Agencies / ABM / Momentum ITSMA

Momentum ITSMA

momentumabm.com · London, UK; US base Boston, MA

Source dates: 2026-08-31

Explore Momentum ITSMA's services, available pricing and client experience, then compare the details against your project. Use the source links to check the scope and date of reported results.

Research by B2B Buyer Lab editorial team · Corrections

When to shortlist Momentum ITSMA

Strategic accounts and changes to how teams work

Fifth for a campaign brief, but the strongest fit here when the problem is how sales, marketing and service work around major accounts. A standalone ad campaign would be a narrower purchase.

MomentumABM is now part of Accenture Song. Its services cover account prioritization, major pursuits, revenue operations and change enablement.

Relevant published work

The current site describes work across financial services, technology and professional services, including strategic-account programs.

Pricing and scope

No standard fee on the reviewed homepage. Scope consulting, enablement and delivery separately.

Before you choose

Confirm the current contracting entity and delivery team. Ask which recommendations the team will implement and which require internal change.

Sources reviewed 2026-10-04. Client results are provider-reported, not independently audited.

Compare Momentum ITSMA with other B2B account-based marketing agencies
What to ask Momentum ITSMA before hiring
  • Can you share a recent project with a similar scope, industry and budget to ours?
  • What does the quote include, who will deliver the work, and what costs extra?
  • Which outcomes will you measure, and when should we expect the first deliverables?
  • Who on the delivery team has worked with our platform and integrations?
Category
ABM agencies — account-based growth consultancy; ITSMA is widely credited as the originator of ABM as a formal practice; runs research, advisory, training/certification
SOURCE RECORDED
Services
ABM strategy and programs, client-based growth consulting, ABM training & certification, B2B research and thought leadership
SOURCE RECORDED
Pricing
Request a quote. No standard fee on the reviewed homepage. Scope consulting, enablement and delivery separately.
NOT VERIFIED
Founded
Momentum ~2011 ('a decade of experience' at 2021 deal); ITSMA mid-1990s ('25 years' at 2021 deal); combined July 2021
SOURCE RECORDED
Team signal
not captured
SOURCE RECORDED
Platform partnerships
  • Platform-agnostic consultancy positioning; no 6sense/Demandbase directory listing verified this pass
SOURCE RECORDEDCheck the linked directory and recorded date for credential details
Named practitioners
  • Alisha Lyndon — Founder & CEO
SOURCE RECORDED
Lab note
momentumabm.com returned 504 on two fetch attempts at access time — record built from acquisition PR coverage; re-verify site on refresh
RESEARCH NOTE

Source register

Dates below describe individual source checks. A profile update is not a fresh check of every field. Spot an error? Submit a correction — substantive corrections are recorded in our public log.

  1. https://www.prnewswire.com/news-releases/account-based-marketing-pioneers-join-forces-momentum-has-acquired-boston-based-research-advisory-and-training-firm-itsma-to-offer-unmatched-depth-of-expertise-in-accelerating-growth-and-adoption-of-account-based-strategies-301324401.html (accessed 2026-08-31)
  2. https://www.odwyerpr.com/story/public/16414/2021-07-02/news-firms-momentum-acquires-itsma.html (accessed 2026-08-31)