Skip to content
B2B Buyer Lab
Browse the lab

Agencies / ABM / Momentum ITSMA

Momentum ITSMA

momentumabm.com · London, UK; US base Boston, MA

medium

This is an evidence record, not a review. Every field below is either verified against the listed sources or explicitly marked as the provider’s own claim. This profile is free; payment never changes a fact on it.

Category
ABM agenciesaccount-based growth consultancy; ITSMA is widely credited as the originator of ABM as a formal practice; runs research, advisory, training/certification
PRIMARY SOURCE
Services
ABM strategy and programs, client-based growth consulting, ABM training & certification, B2B research and thought leadership
PRIMARY SOURCE
Pricing
Pricing was not publicly available when we checked.
NOT VERIFIED
Founded
Momentum ~2011 ('a decade of experience' at 2021 deal); ITSMA mid-1990s ('25 years' at 2021 deal); combined July 2021
PRIMARY SOURCE
Team signal
not captured
PRIMARY SOURCE
Platform partnerships
  • Platform-agnostic consultancy positioning; no 6sense/Demandbase directory listing verified this pass
PRIMARY SOURCEdirectory-verified entries are platform-computed credentials
Named practitioners
  • Alisha Lyndon — Founder & CEO
PRIMARY SOURCE
Lab note
momentumabm.com returned 504 on two fetch attempts at access time — record built from acquisition PR coverage; re-verify site on refresh
LAB VERIFIED

Source register

All sources accessed 2026-08-31. Spot an error? Submit a correction — reviewed by a human, logged publicly.

  1. https://www.prnewswire.com/news-releases/account-based-marketing-pioneers-join-forces-momentum-has-acquired-boston-based-research-advisory-and-training-firm-itsma-to-offer-unmatched-depth-of-expertise-in-accelerating-growth-and-adoption-of-account-based-strategies-301324401.html (accessed 2026-08-31)
  2. https://www.odwyerpr.com/story/public/16414/2021-07-02/news-firms-momentum-acquires-itsma.html (accessed 2026-08-31)