Skip to content
B2B Buyer Lab
Browse the lab

Agencies / Analytics / Measurelab

Measurelab

measurelab.co.uk · Brighton, England, UK

medium

This is an evidence record, not a review. Every field below is either verified against the listed sources or explicitly marked as the provider’s own claim. This profile is free; payment never changes a fact on it.

Category
Analytics, CRO & RevOps — analytics implementation — UK; US-serving NOT established (named clients are UK/EU)
PRIMARY SOURCE
Services
GA4 and GTM implementation, consent management, analytics audits and health checks, BigQuery warehousing and Dataform pipeline development, managed analytics, Looker Studio/GA4/GTM training, AI agent implementation and governance (SEAM semantic governance layer)
PRIMARY SOURCE
Pricing
Pricing was not publicly available when we checked.
NOT VERIFIED
Founded
2013 (Dara Fitzgerald + Mark Rochefort, after a 2012 meeting at Google's California campus)
PRIMARY SOURCE
Team signal
~20 ('20-strong team' own claim; ~17 named on about page)
PRIMARY SOURCE
Platform partnerships
  • Google Cloud Partner (BigQuery, Dataform pipelines; own site)
  • No GMP sales-partner claim found on site
PRIMARY SOURCEdirectory-verified entries are platform-computed credentials
Named practitioners
  • Dara Fitzgerald — Co-founder & Consulting Director
  • Mark Rochefort — Co-founder & Product Director
  • Steven Elliott — Managing Director
PRIMARY SOURCE
Named clients
Google Store · EDF Energy · Pret A Manger · Fred Perry
PROVIDER REPORTED
Case-study claims
  • No quantified public case numbers captured this pass
PROVIDER REPORTEDnumbers are the provider’s own; not independently verified
Lab note
On task verify-list. Solid UK pure-play analytics consultancy but zero US client evidence found — flag before including on any US-facing page
LAB VERIFIED

Source register

All sources accessed 2026-08-31. Spot an error? Submit a correction — reviewed by a human, logged publicly.

  1. https://www.measurelab.co.uk/about/ (accessed 2026-08-31)
  2. https://www.measurelab.co.uk/solutions/analytics-implementation/ (accessed 2026-08-31)
  3. https://uk.linkedin.com/company/measurelab (accessed 2026-08-31)