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Agencies / Dev & design / Instrument

Instrument

instrument.com · Portland, OR, USA

high

This is an evidence record, not a review. Every field below is either verified against the listed sources or explicitly marked as the provider’s own claim. This profile is free; payment never changes a fact on it.

Category
Development & design studiosB2B brand & digital experience studio (brand, marketing, product) — Stagwell-owned
PRIMARY SOURCE
Services
Brand, marketing, and product design/build; integrated teams ('designers who code, developers who design')
PRIMARY SOURCE
Pricing
Pricing was not publicly available when we checked.
NOT VERIFIED
Founded
2005 ('more than 20 years' per own About, 2026)
PRIMARY SOURCE
Team signal
350+ employees (own site, 2026) — down from 400+ cited at 2022 acquisition close
PRIMARY SOURCE
Named practitioners
  • Laurel Burton — CEO
  • Jack De Caluwé — Chief Creative Officer
  • Coryna Sorin — COO
PRIMARY SOURCE
Named clients
Google · Nike · Salesforce · ServiceNow · Spotify · Electronic Arts · Uber · ŌURA · Epic Games
PROVIDER REPORTED
Case-study claims
  • Long-running Google engagement (provider-claimed; cited in acquisition press)
PROVIDER REPORTEDnumbers are the provider’s own; not independently verified
Lab note
M&A flag: MDC/Stagwell took 51% in 2018; Stagwell bought remaining 49% Jan 2022 (~$160M total). Headcount 400+ (2022) → 350+ (2026 own site)
LAB VERIFIED

Source register

All sources accessed 2026-08-31. Spot an error? Submit a correction — reviewed by a human, logged publicly.

  1. https://www.instrument.com/about/ (accessed 2026-08-31)
  2. https://www.stagwellglobal.com/stagwell-stgw-completes-acquisition-of-instrument-fast-growing-digital-transformation-company/ (accessed 2026-08-31, via search)
  3. https://www.campaignlive.com/article/stagwell-buys-digital-agency-instrument-160-million/1736754 (accessed 2026-08-31, via search)