Focus Lab

focuslab.agency · Savannah, GA, USA origin; remote-first global team

Source dates: 2026-08-31

Explore Focus Lab's services, available pricing and client experience, then compare the details against your project. Use the source links to check the scope and date of reported results.

Research by B2B Buyer Lab editorial team · Corrections

What to ask Focus Lab before hiring

Can you share a recent project with a similar scope, industry and budget to ours?
What does the quote include, who will deliver the work, and what costs extra?
Which outcomes will you measure, and when should we expect the first deliverables?

Category

Development & design studios — B2B brand & web design studio (the category-defining B2B brand specialist)

SOURCE RECORDED

Services

Brand strategy, verbal/visual identity, web design and UI, brand activation, brand workshops; early-stage startup branding via sub-brand Odi (odibrand.agency)

SOURCE RECORDED

Pricing

Pricing was not publicly available when we checked.

NOT VERIFIED

Founded

2009

SOURCE RECORDED

Team signal

~40+ team members listed on own About page

SOURCE RECORDED

Named practitioners

Bill Kenney — Partner & CEO
Erik Reagan — Partner & Chief Innovation Officer
Will Straughn — President

SOURCE RECORDED

Named clients

Salesloft · Zuora · Fabricators & Manufacturers Association

PROVIDER REPORTED

Case-study claims

Salesloft rebrand
Zuora brand work
Own 2024 rebrand documented as public case study

PROVIDER REPORTEDnumbers are the provider’s own; not independently verified

Lab note

Runs two-brand strategy: Focus Lab (established B2B) + Odi (pre-seed/seed startups) — both active as of this pass

RESEARCH NOTE

Source register

Dates below describe individual source checks. A profile update is not a fresh check of every field. Spot an error? Submit a correction — substantive corrections are recorded in our public log.