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Fire&Spark

fireandspark.com · Boston, MA, USA

Source dates: 2026-08-31

Explore Fire&Spark's services, available pricing and client experience, then compare the details against your project. Use the source links to check the scope and date of reported results.

Research by B2B Buyer Lab editorial team · Corrections

What to ask Fire&Spark before hiring
  • Can you share a recent project with a similar scope, industry and budget to ours?
  • What does the quote include, who will deliver the work, and what costs extra?
  • Which outcomes will you measure, and when should we expect the first deliverables?
Category
SEO agencies (B2B) — SEO strategy agency (authority-first SEO + AI search optimization)
SOURCE RECORDED
Services
'SEO for Revenue' strategy, AI search optimization (optimizing digital footprint to train LLMs), content, digital PR, social, CRO, Reddit
SOURCE RECORDED
Pricing
Pricing was not publicly available when we checked.
NOT VERIFIED
Founded
not publicly available (founder moved from 20 years in software into SEO in 2008, freelance-to-agency)
NOT VERIFIED
Team signal
boutique, founder-led
SOURCE RECORDED
Named practitioners
  • Dale Bertrand — Founder & President (SEO/AI consultant to Fortune 500s; frequent conference speaker)
SOURCE RECORDED
Named clients
Bicycle Health · Devo · Hinge Health · Citizen · Diff Eyewear · Allara · Anatomie
PROVIDER REPORTED
Case-study claims
  • Bicycle Health: 30x increase in organic conversion
  • Diff Eyewear: 2.25x organic revenue growth
  • Anatomie: +109% organic revenue
PROVIDER REPORTEDnumbers are the provider’s own; not independently verified

Source register

Dates below describe individual source checks. A profile update is not a fresh check of every field. Spot an error? Submit a correction — substantive corrections are recorded in our public log.

  1. https://www.fireandspark.com/ (accessed 2026-08-31)
  2. https://www.fireandspark.com/about/ (accessed 2026-08-31)
  3. https://www.zoominfo.com/p/Dale-Bertrand/10230343232 (accessed 2026-08-31)