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Agencies / Digital PR / Crackle PR

Crackle PR

cracklepr.com · Boston, MA

high

This is an evidence record, not a review. Every field below is either verified against the listed sources or explicitly marked as the provider’s own claim. This profile is free; payment never changes a fact on it.

Category
Digital PR agencies — AI-visibility PR (explicit — GEO-native B2B tech PR; 'the unit of PR work is no longer the placement. It is the cited sentence') + reactive/expert commentary
PRIMARY SOURCE
Services
Earned media, GEO/AEO, media relations, analyst relations, thought leadership content, crisis comms; targets ChatGPT, Perplexity, Claude, Google AI Overviews visibility
PRIMARY SOURCE
Pricing
$12,000/month minimum retainer
PRIMARY SOURCE
Minimum engagement
$12,000/month; 12-month recurring contracts (subscription model)
PRIMARY SOURCE
Founded
2021
PRIMARY SOURCE
Team signal
20+ senior-only staff (former agency principals, comms heads, ex-journalists); ~$3M revenue
PRIMARY SOURCE
Named practitioners
  • Parry Headrick (founder/CEO)
  • James Gerber (VP Account Services)
  • Gayle Henderson (VP Operations)
PRIMARY SOURCE
Named clients
Google · Chevron · Schneider Electric · Artlist · Sleep Cycle · Vena Solutions · Drift · Stord
PROVIDER REPORTED
Case-study claims
  • Schneider Electric: 783% coverage increase, 450% more features
  • Creditsafe: 1,940+ media mentions, 9x share-of-voice increase
  • ON24: 150+ coverage pieces in year one
PROVIDER REPORTEDnumbers are the provider’s own; not independently verified
Independent corroboration
  • Founder is independently visible top PR voice on LinkedIn; Forbes Agency Council member profile: https://councils.forbes.com/profile/Parry-Headrick-Founder-Crackle-PR/9921bc87-1cfb-47fb-97d8-23b082ac37ec
LAB VERIFIED
AI-citation PR
Explicitly sells PR for AI citations / AI-answer visibility.
LAB VERIFIED

Source register

All sources accessed 2026-08-31. Spot an error? Submit a correction — reviewed by a human, logged publicly.

  1. https://www.cracklepr.com/ (accessed 2026-08-30)
  2. https://www.cracklepr.com/about (accessed 2026-08-30)
  3. https://www.linkedin.com/in/parryheadrick/ (accessed 2026-08-30)