Crackle PR

Source dates: 2026-08-30

Explore Crackle PR's services, available pricing and client experience, then compare the details against your project. Use the source links to check the scope and date of reported results.

Research by B2B Buyer Lab editorial team · Corrections

What to ask Crackle PR before hiring

Can you share a recent project with a similar scope, industry and budget to ours?
What does the quote include, who will deliver the work, and what costs extra?
Which outcomes will you measure, and when should we expect the first deliverables?

Category

Digital PR agencies — AI-visibility PR (explicit — GEO-native B2B tech PR; 'the unit of PR work is no longer the placement. It is the cited sentence') + reactive/expert commentary

SOURCE RECORDED

Services

Earned media, GEO/AEO, media relations, analyst relations, thought leadership content, crisis comms; targets ChatGPT, Perplexity, Claude, Google AI Overviews visibility

SOURCE RECORDED

Pricing

$12,000/month minimum retainer

SOURCE RECORDED

Minimum engagement

$12,000/month; 12-month recurring contracts (subscription model)

SOURCE RECORDED

Founded

2021

SOURCE RECORDED

Team signal

20+ senior-only staff (former agency principals, comms heads, ex-journalists); ~$3M revenue

SOURCE RECORDED

Named practitioners

Parry Headrick (founder/CEO)
James Gerber (VP Account Services)
Gayle Henderson (VP Operations)

SOURCE RECORDED

Named clients

Google · Chevron · Schneider Electric · Artlist · Sleep Cycle · Vena Solutions · Drift · Stord

PROVIDER REPORTED

Case-study claims

Schneider Electric: 783% coverage increase, 450% more features
Creditsafe: 1,940+ media mentions, 9x share-of-voice increase
ON24: 150+ coverage pieces in year one

PROVIDER REPORTEDnumbers are the provider’s own; not independently verified

Supporting evidence

Founder is independently visible top PR voice on LinkedIn; Forbes Agency Council member profile: https://councils.forbes.com/profile/Parry-Headrick-Founder-Crackle-PR/9921bc87-1cfb-47fb-97d8-23b082ac37ec

RESEARCH NOTE

AI-citation PR

Explicitly sells PR for AI citations / AI-answer visibility.

RESEARCH NOTE

Source register

Dates below describe individual source checks. A profile update is not a fresh check of every field. Spot an error? Submit a correction — substantive corrections are recorded in our public log.