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Agencies / Analytics / Conversion (conversion.com)

Conversion (conversion.com)

conversion.com · London, UK

high

This is an evidence record, not a review. Every field below is either verified against the listed sources or explicitly marked as the provider’s own claim. This profile is free; payment never changes a fact on it.

Category
Analytics, CRO & RevOps — CRO — UK HQ, US-serving (verified NA operations via Widerfunnel merger + NA contact line)
PRIMARY SOURCE
Services
Conversion rate optimization, A/B testing and experimentation programs, personalization, conversion-centered design, UX research and competitor benchmarking, product and pricing experimentation, enterprise experimentation consulting; proprietary Liftmap tool
PRIMARY SOURCE
Pricing
Pricing was not publicly available when we checked.
NOT VERIFIED
Founded
2007 (both predecessor agencies: Conversion.com UK by Stephen Pavlovich; Widerfunnel Vancouver by Chris Goward); merged July 2022
PRIMARY SOURCE
Team signal
100+ specialists across Europe and North America (own site)
PRIMARY SOURCE
Platform partnerships
  • None published on about page this pass (testing-tool partnerships not verified)
PRIMARY SOURCEdirectory-verified entries are platform-computed credentials
Named practitioners
  • Stephen Pavlovich — Co-founder & CEO
  • Chris Goward — Co-founder (Widerfunnel)
PRIMARY SOURCE
Named clients
Microsoft · Meta · Toyota · HP · Deliveroo · Dollar Shave Club · Enterprise Rent-A-Car · Vodafone · Canon · Samsung
PROVIDER REPORTED
Case-study claims
  • Combined track record: $2B+ additional client revenue
PROVIDER REPORTEDnumbers are the provider’s own; not independently verified
Lab note
On task verify-list [UK — note US-serving]: US-serving confirmed. Part of Sideshow Group (Widerfunnel press). One of the largest dedicated CRO shops globally
LAB VERIFIED

Source register

All sources accessed 2026-08-31. Spot an error? Submit a correction — reviewed by a human, logged publicly.

  1. https://conversion.com/about-us/ (accessed 2026-08-31)
  2. https://conversion.com/blog/press-release-widerfunnel-joins-the-sideshow-group/ (accessed 2026-08-31)