Agencies / Analytics / Conversion (conversion.com)

Conversion (conversion.com)

Source dates: 2026-08-31

Explore Conversion (conversion.com)'s services, available pricing and client experience, then compare the details against your project. Use the source links to check the scope and date of reported results.

Research by B2B Buyer Lab editorial team · Corrections

What to ask Conversion (conversion.com) before hiring

Can you share a recent project with a similar scope, industry and budget to ours?
What does the quote include, who will deliver the work, and what costs extra?
Which outcomes will you measure, and when should we expect the first deliverables?
Who on the delivery team has worked with our platform and integrations?

Category

Analytics, CRO & RevOps — CRO — UK HQ, US-serving (verified NA operations via Widerfunnel merger + NA contact line)

SOURCE RECORDED

Services

Conversion rate optimization, A/B testing and experimentation programs, personalization, conversion-centered design, UX research and competitor benchmarking, product and pricing experimentation, enterprise experimentation consulting; proprietary Liftmap tool

SOURCE RECORDED

Pricing

Pricing was not publicly available when we checked.

NOT VERIFIED

Founded

2007 (both predecessor agencies: Conversion.com UK by Stephen Pavlovich; Widerfunnel Vancouver by Chris Goward); merged July 2022

SOURCE RECORDED

Team signal

100+ specialists across Europe and North America (own site)

SOURCE RECORDED

Platform partnerships

None published on about page this pass (testing-tool partnerships not verified)

SOURCE RECORDEDCheck the linked directory and recorded date for credential details

Named practitioners

Stephen Pavlovich — Co-founder & CEO
Chris Goward — Co-founder (Widerfunnel)

SOURCE RECORDED

Named clients

Microsoft · Meta · Toyota · HP · Deliveroo · Dollar Shave Club · Enterprise Rent-A-Car · Vodafone · Canon · Samsung

PROVIDER REPORTED

Case-study claims

Combined track record: $2B+ additional client revenue

PROVIDER REPORTEDnumbers are the provider’s own; not independently verified

Lab note

On task verify-list [UK — note US-serving]: US-serving confirmed. Part of Sideshow Group (Widerfunnel press). One of the largest dedicated CRO shops globally

RESEARCH NOTE

Source register

Dates below describe individual source checks. A profile update is not a fresh check of every field. Spot an error? Submit a correction — substantive corrections are recorded in our public log.