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Agencies / Paid media / Closed Loop

Closed Loop

closedloop.com · Roseville, CA, USA

Source dates: 2026-08-31

Explore Closed Loop's services, available pricing and client experience, then compare the details against your project. Use the source links to check the scope and date of reported results.

Research by B2B Buyer Lab editorial team · Corrections

What to ask Closed Loop before hiring
  • Can you share a recent project with a similar scope, industry and budget to ours?
  • What does the quote include, who will deliver the work, and what costs extra?
  • Which outcomes will you measure, and when should we expect the first deliverables?
Category
Paid media / PPC agencies — B2B-leaning paid media agency (full-funnel media buying for high-growth companies)
SOURCE RECORDED
Services
Full-funnel paid media buying, creative production and testing, measurement and data analytics, strategy and audience architecture; proprietary data platform 'Forager'; Premier Google Partner, Meta and Microsoft Advertising partner
SOURCE RECORDED
Pricing
Pricing was not publicly available when we checked.
NOT VERIFIED
Founded
2001
SOURCE RECORDED
Team signal
boutique; 6-person average account team, 12.7 years average employee experience, 162 total clients managed (own site)
SOURCE RECORDED
Named practitioners
  • Lance Loveday — Founder & CEO (founded 2001, CEO since)
SOURCE RECORDED
Named clients
Slack · Calendly · Drata · FICO · Fiserv · WorldPay · Front · Harvest · Rakuten · Calm · Clover · Jama · Altruist
PROVIDER REPORTED
Case-study claims
  • Calm: 6x more leads at one-third of the ad spend
  • Clover: 21.5M impressions, +252% Facebook CTR
  • Aggregate: $2B+ spend managed; 2.7 years average client tenure
PROVIDER REPORTEDnumbers are the provider’s own; not independently verified

Source register

Dates below describe individual source checks. A profile update is not a fresh check of every field. Spot an error? Submit a correction — substantive corrections are recorded in our public log.

  1. https://www.closedloop.com/ (accessed 2026-08-31)
  2. https://www.closedloop.com/about/leadership-team/ (accessed 2026-08-31)
  3. https://www.crunchbase.com/person/lance-loveday (accessed 2026-08-31)