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Agencies / Paid media / Closed Loop

Closed Loop

closedloop.com · Roseville, CA, USA

high

This is an evidence record, not a review. Every field below is either verified against the listed sources or explicitly marked as the provider’s own claim. This profile is free; payment never changes a fact on it.

Category
Paid media / PPC agencies — B2B-leaning paid media agency (full-funnel media buying for high-growth companies)
PRIMARY SOURCE
Services
Full-funnel paid media buying, creative production and testing, measurement and data analytics, strategy and audience architecture; proprietary data platform 'Forager'; Premier Google Partner, Meta and Microsoft Advertising partner
PRIMARY SOURCE
Pricing
Pricing was not publicly available when we checked.
NOT VERIFIED
Founded
2001
PRIMARY SOURCE
Team signal
boutique; 6-person average account team, 12.7 years average employee experience, 162 total clients managed (own site)
PRIMARY SOURCE
Named practitioners
  • Lance Loveday — Founder & CEO (founded 2001, CEO since)
PRIMARY SOURCE
Named clients
Slack · Calendly · Drata · FICO · Fiserv · WorldPay · Front · Harvest · Rakuten · Calm · Clover · Jama · Altruist
PROVIDER REPORTED
Case-study claims
  • Calm: 6x more leads at one-third of the ad spend
  • Clover: 21.5M impressions, +252% Facebook CTR
  • Aggregate: $2B+ spend managed; 2.7 years average client tenure
PROVIDER REPORTEDnumbers are the provider’s own; not independently verified

Source register

All sources accessed 2026-08-31. Spot an error? Submit a correction — reviewed by a human, logged publicly.

  1. https://www.closedloop.com/ (accessed 2026-08-31)
  2. https://www.closedloop.com/about/leadership-team/ (accessed 2026-08-31)
  3. https://www.crunchbase.com/person/lance-loveday (accessed 2026-08-31)