Barrel

barrelny.com · New York, NY, USA

Source dates: 2026-08-31

Explore Barrel's services, available pricing and client experience, then compare the details against your project. Use the source links to check the scope and date of reported results.

Research by B2B Buyer Lab editorial team · Corrections

What to ask Barrel before hiring

Can you share a recent project with a similar scope, industry and budget to ours?
What does the quote include, who will deliver the work, and what costs extra?
Which outcomes will you measure, and when should we expect the first deliverables?
Who on the delivery team has worked with our platform and integrations?

Category

Shopify & Webflow agencies — Shopify Plus agency (Shopify Platinum tier; CPG specialty)

SOURCE RECORDED

Services

Commerce for CPG brands across DTC, retail, and Amazon: store build/redesign, CRO, custom apps & integrations, headless commerce, branding, business strategy, content/social

SOURCE RECORDED

Pricing

Pricing was not publicly available when we checked.

NOT VERIFIED

Founded

2006 (Peter Kang & Sei-Wook Kim); on Shopify since 2009, Shopify Plus partner since 2017

SOURCE RECORDED

Team signal

not publicly available (globally distributed; minority-owned business per directory)

NOT VERIFIED

Platform partnerships

Shopify — Platinum tier: https://www.shopify.com/partners/directory/partner/barrel (directory-verified)

SOURCE RECORDEDCheck the linked directory and recorded date for credential details

Named practitioners

Lucas Ballasy — CEO & Partner
Sara Asic — COO
Peter Kang — Co-founder (now Barrel Holdings)
Sei-Wook Kim — Co-founder

SOURCE RECORDED

Named clients

McCormick · Cabot Creamery · Sweet Loren's · Once Upon a Farm · Real Good Foods · Bobo's · OneSkin · The Outset

PROVIDER REPORTED

Case-study claims

McCormick Shopify launch; Sweet Loren's WooCommerce→Shopify 2.0 migration; The Outset Shopify Plus DTC launch; Once Upon a Farm redesign (provider-claimed, no public metrics)

PROVIDER REPORTEDnumbers are the provider’s own; not independently verified

Source register

Dates below describe individual source checks. A profile update is not a fresh check of every field. Spot an error? Submit a correction — substantive corrections are recorded in our public log.