Barrel

barrelny.com · New York, NY, USA

highchecked 2026-08-31

This is an evidence record, not a review. Every field below is either verified against the listed sources or explicitly marked as the provider’s own claim. This profile is free; payment never changes a fact on it.

Category

Shopify & Webflow agencies — Shopify Plus agency (Shopify Platinum tier; CPG specialty)

PRIMARY SOURCE

Services

Commerce for CPG brands across DTC, retail, and Amazon: store build/redesign, CRO, custom apps & integrations, headless commerce, branding, business strategy, content/social

PRIMARY SOURCE

Pricing

Pricing was not publicly available when we checked.

NOT VERIFIED

Founded

2006 (Peter Kang & Sei-Wook Kim); on Shopify since 2009, Shopify Plus partner since 2017

PRIMARY SOURCE

Team signal

not publicly available (globally distributed; minority-owned business per directory)

PRIMARY SOURCE

Platform partnerships

Shopify — Platinum tier: https://www.shopify.com/partners/directory/partner/barrel (directory-verified)

PRIMARY SOURCEdirectory-verified entries are platform-computed credentials

Named practitioners

Lucas Ballasy — CEO & Partner
Sara Asic — COO
Peter Kang — Co-founder (now Barrel Holdings)
Sei-Wook Kim — Co-founder

PRIMARY SOURCE

Named clients

McCormick · Cabot Creamery · Sweet Loren's · Once Upon a Farm · Real Good Foods · Bobo's · OneSkin · The Outset

PROVIDER REPORTED

Case-study claims

McCormick Shopify launch; Sweet Loren's WooCommerce→Shopify 2.0 migration; The Outset Shopify Plus DTC launch; Once Upon a Farm redesign (provider-claimed, no public metrics)

PROVIDER REPORTEDnumbers are the provider’s own; not independently verified

Source register

All sources accessed 2026-08-31. Spot an error? Submit a correction — reviewed by a human, logged publicly.

https://www.barrelny.com/about (accessed 2026-08-31)
https://www.shopify.com/partners/directory/partner/barrel (accessed 2026-08-31)
https://theorg.com/org/barrel/org-chart/peter-kang (accessed 2026-08-31)