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Agencies / Analytics / Analytic Partners

Analytic Partners

analyticpartners.com · Miami, FL, USA

high

This is an evidence record, not a review. Every field below is either verified against the listed sources or explicitly marked as the provider’s own claim. This profile is free; payment never changes a fact on it.

Category
Analytics, CRO & RevOps — attribution / marketing mix modeling (commercial analytics platform + consultancy)
PRIMARY SOURCE
Services
Marketing mix modeling, incrementality testing, attribution and unified measurement, brand impact measurement, pricing/promotion optimization, customer segmentation; GPS Enterprise commercial-analytics platform with expert managed services; ROI Genome: 25+ years of insights from 1,000+ brands in 50+ countries
PRIMARY SOURCE
Pricing
Pricing was not publicly available when we checked.
NOT VERIFIED
Founded
2000 (Nancy Smith)
PRIMARY SOURCE
Team signal
~459-605 (conflicting third-party estimates, 2026)
PRIMARY SOURCE
Platform partnerships
  • Not a platform-implementation shop — sells own GPS Enterprise platform + ROI Genome intelligence layer
  • Leader, Gartner Magic Quadrant for Marketing Mix Modeling Solutions 2025 (vendor-published)
  • Leader, Forrester Wave: Marketing Measurement & Optimization Q3 2023 (vendor-published)
PRIMARY SOURCEdirectory-verified entries are platform-computed credentials
Named practitioners
  • Nancy Smith — Founder, President & CEO
PRIMARY SOURCE
Case-study claims
  • ROI Genome benchmark: ~45% of an ad's average impact comes from cross-channel halo effects (provider-published research)
PROVIDER REPORTEDnumbers are the provider’s own; not independently verified
Lab note
Onex Partners investment; Certified Women's Business Enterprise. The measurement heavyweight in this dataset — competes with software (MMM SaaS) more than with agencies
LAB VERIFIED

Source register

All sources accessed 2026-08-31. Spot an error? Submit a correction — reviewed by a human, logged publicly.

  1. https://analyticpartners.com/about-us/ (accessed 2026-08-31)
  2. https://analyticpartners.com/knowledge-hub/roi-genome/ (accessed 2026-08-31)
  3. https://www.linkedin.com/company/analytic-partners (accessed 2026-08-31)
  4. https://analyticpartners.com/knowledge-hub/newsroom/announcement-onex-partners-investment-analytic-partners/ (accessed 2026-08-31)