Agencies / Analytics / Analytic Partners

Analytic Partners

Source dates: 2026-08-31

Explore Analytic Partners's services, available pricing and client experience, then compare the details against your project. Use the source links to check the scope and date of reported results.

Research by B2B Buyer Lab editorial team · Corrections

What to ask Analytic Partners before hiring

Can you share a recent project with a similar scope, industry and budget to ours?
What does the quote include, who will deliver the work, and what costs extra?
Which outcomes will you measure, and when should we expect the first deliverables?
Who on the delivery team has worked with our platform and integrations?

Category

Analytics, CRO & RevOps — attribution / marketing mix modeling (commercial analytics platform + consultancy)

SOURCE RECORDED

Services

Marketing mix modeling, incrementality testing, attribution and unified measurement, brand impact measurement, pricing/promotion optimization, customer segmentation; GPS Enterprise commercial-analytics platform with expert managed services; ROI Genome: 25+ years of insights from 1,000+ brands in 50+ countries

SOURCE RECORDED

Pricing

Pricing was not publicly available when we checked.

NOT VERIFIED

Founded

2000 (Nancy Smith)

SOURCE RECORDED

Team signal

~459-605 (conflicting third-party estimates, 2026)

SOURCE RECORDED

Platform partnerships

Not a platform-implementation shop — sells own GPS Enterprise platform + ROI Genome intelligence layer
Leader, Gartner Magic Quadrant for Marketing Mix Modeling Solutions 2025 (vendor-published)
Leader, Forrester Wave: Marketing Measurement & Optimization Q3 2023 (vendor-published)

SOURCE RECORDEDCheck the linked directory and recorded date for credential details

Named practitioners

Nancy Smith — Founder, President & CEO

SOURCE RECORDED

Case-study claims

ROI Genome benchmark: ~45% of an ad's average impact comes from cross-channel halo effects (provider-published research)

PROVIDER REPORTEDnumbers are the provider’s own; not independently verified

Lab note

Onex Partners investment; Certified Women's Business Enterprise. The measurement heavyweight in this dataset — competes with software (MMM SaaS) more than with agencies

RESEARCH NOTE

Source register

Dates below describe individual source checks. A profile update is not a fresh check of every field. Spot an error? Submit a correction — substantive corrections are recorded in our public log.