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10up (part of Fueled)

10up.com · Distributed/remote, US-founded; operates as enterprise WordPress practice of Fueled

high

This is an evidence record, not a review. Every field below is either verified against the listed sources or explicitly marked as the provider’s own claim. This profile is free; payment never changes a fact on it.

Category
CMS & martech agencies — enterprise WordPress agency (WordPress VIP Premier partner; part of Fueled)
PRIMARY SOURCE
Services
Digital strategy, monetization, UI/UX design, SEO, analytics, content strategy, backend/frontend/cloud engineering for content creators; WordPress and CMS builds; one of the largest WordPress core contributors
PRIMARY SOURCE
Pricing
Pricing was not publicly available when we checked.
NOT VERIFIED
Founded
February 2011 (Jake Goldman); merged with Fueled September 2023, backed by Insignia Capital
PRIMARY SOURCE
Team signal
~200 per WordPress VIP partner profile; founder claims 300 FTE pre-merger; Fueled combined '300+ experts'
PRIMARY SOURCE
Platform partnerships
  • WordPress VIP — Premier tier service partner, 'one of WordPress VIP's longest-tenured partners' — directory profile: https://wpvip.com/partner/10up/ (verified 2026-08-31)
PRIMARY SOURCEdirectory-verified entries are platform-computed credentials
Named practitioners
  • Jake Goldman — Founder & President (now in Fueled leadership)
PRIMARY SOURCE
Named clients
Microsoft · Google · Disney · The White House · Mayo Clinic · State of California · Salesforce · Hilton · Harvard · Stanford University · Nobel Prize committee
PROVIDER REPORTED
Case-study claims
  • Shipped WhiteHouse.gov and Google Site Kit as flagship projects
  • A dozen Webby nods and two Emmy Award nominations
PROVIDER REPORTEDnumbers are the provider’s own; not independently verified

Source register

All sources accessed 2026-08-31. Spot an error? Submit a correction — reviewed by a human, logged publicly.

  1. https://wpvip.com/partner/10up/ (accessed 2026-08-31)
  2. https://10up.com/about/ (accessed 2026-08-31)
  3. https://10up.com/blog/2023/10up-joins-forces-with-fueled-digital-media/ (accessed 2026-08-31)
  4. https://thewpminute.com/jake-goldman-talks-agency-mergers-and-rebranding/ (accessed 2026-08-31)