[ { "provider": "iPullRank", "category": "geo", "claim": "$2.4 billion in incremental revenue (mortgage lending / 'one of the world's largest banks'); +398% total conversions YoY (176,936 leads); +209% total keywords ranked", "client_named": false, "classification": "SELF-PUBLISHED-UNCHECKABLE", "evidence_urls": [ "https://ipullrank.com/case-studies/mortgage-industry" ], "notes": "Verified live 2026-08-31, quoted verbatim. Largest dollar claim in dataset. Client anonymous. No baseline, no attribution methodology for the $2.4B. Page itself concedes results depend partly on '2019's favorable rate environment' without quantifying it. SEO-era case now marketed under GEO/AI-search services. The only testimonial on the page is from an American Express manager, i.e., a different engagement." }, { "provider": "iPullRank", "category": "geo", "claim": "$290 Million in revenue; Over 5.4M more organic search sessions YoY; +43.5% transactions YoY; +175% revenue (global eCommerce marketplace, pre-IPO)", "client_named": false, "classification": "SELF-PUBLISHED-UNCHECKABLE", "evidence_urls": [ "https://ipullrank.com/case-studies/ecommerce-marketplace", "https://pages.ipullrank.com/ecommercecasestudy" ], "notes": "Verified live 2026-08-31. Client anonymous ('a global eCommerce marketplace'). No baseline figures, timeframe beyond 'YoY', or attribution method. An older gated landing page for what appears to be the same engagement says 'over $25 Million in incremental revenue' - an order-of-magnitude discrepancy between the two provider-published figures." }, { "provider": "Percepture", "category": "geo", "claim": "'Our tech client experienced a 3000% increase in AI mentions in 3 months'; 'Another telecom company saw a 3000% boost in Google AI Overviews mentions within three months'; '212% increase in sales-qualified leads'", "client_named": false, "classification": "SELF-PUBLISHED-UNCHECKABLE", "evidence_urls": [ "https://percepture.com/services/geo-services/" ], "notes": "Verified live 2026-08-31, quoted verbatim. All clients anonymous. No baseline, no measurement tool, no prompt set. A 3,000% increase from a baseline of, e.g., 2 mentions is 62 mentions - baseline suppression makes the number unfalsifiable. Page also makes a generic '800% year-over-year increase in website traffic sourced from large language models' claim for unnamed 'companies implementing GEO tactics'." }, { "provider": "CSP Agency", "category": "geo", "claim": "'Our GEO strategies have had a 100% success rate at improving AI visibility.' Also: $250M+ client organic revenue; 73% YoY organic traffic growth", "client_named": false, "classification": "SELF-PUBLISHED-UNCHECKABLE", "evidence_urls": [ "https://www.csp.agency/", "https://www.csp.agency/seo-experts/" ], "notes": "Verified live 2026-08-31 (100% claim on homepage; $250M and 73% on /seo-experts/). KPIs listed (share of voice, mentions, citations, AI traffic, conversions) but no client count, no sample size, no tool, no threshold for 'improving'. As stated the claim is unfalsifiable: any nonzero movement on any KPI counts as success. Note: 100% claim is NOT on the GEO service page where we originally recorded it - it moved to the homepage." }, { "provider": "Optimist", "category": "geo", "claim": "'B2B tech client: 49x LLM referral revenue in 14 months' (also: fintech '8x LLM conversions in 8 months'; retail '13x LLM-sourced revenue year over year')", "client_named": false, "classification": "SELF-PUBLISHED-UNCHECKABLE", "evidence_urls": [ "https://www.yesoptimist.com/ai-search-optimization/" ], "notes": "Verified live 2026-08-31, quoted verbatim. Timeframe disclosed (14 months) but client anonymous, no baseline revenue figure, no attribution method for 'LLM referral revenue'. LLM referral traffic started near zero for almost every company in 2024-25, so multipliers of 8x-49x are consistent with tiny absolute dollar amounts." }, { "provider": "Foundation Marketing", "category": "geo", "claim": "'Foundation has helped increase LLM visibility by over 2,400% for some of the top brands in the world'; 'more than 200% increase in citations across Perplexity, Claude, Gemini and ChatGPT'; 'more than 165,000 AI citations for our clients'", "client_named": false, "classification": "SELF-PUBLISHED-UNCHECKABLE", "evidence_urls": [ "https://foundationinc.co/service/ai-visibility-agency" ], "notes": "Verified live 2026-08-31, quoted verbatim. 'Top brands in the world' unnamed; no baseline, timeframe, measurement tool, or definition of 'LLM visibility' disclosed for any of the three claims." }, { "provider": "Digital Elevator", "category": "geo", "claim": "Halo Labs: '1,182% increase in LLM-referred sessions' (AEO service page); case study page headline now says '1,782% increase in LLM referral traffic'", "client_named": true, "classification": "SELF-PUBLISHED-UNCHECKABLE", "evidence_urls": [ "https://thedigitalelevator.com/services/aeo/", "https://thedigitalelevator.com/case-studies/halo-labs/" ], "notes": "Verified live 2026-08-31. Client named (Halo Labs, biotech instrumentation). 90-day window stated, but no baseline session count and no tool disclosed (GA4 AI-referral isolation is sold as a service but not confirmed as the method used). Two different figures (1,182% vs 1,782%) live simultaneously on the provider's own pages for the same client. Same provider claims a '29,700% increase in AI referrals' for Fitness Mentors. No Halo Labs-side corroboration found." }, { "provider": "Victorious", "category": "geo", "claim": "Cybersecurity leader: '5,856 AI Overview Citations', 'x10 Monthly Organic Traffic', '+1,441% Top-3 Rankings'", "client_named": false, "classification": "SELF-PUBLISHED-UNCHECKABLE", "evidence_urls": [ "https://victorious.com/services/answer-engine-optimization/" ], "notes": "Verified live 2026-08-31, quoted verbatim. Client confidential. No measurement tool for counting AI Overview citations, no baseline, no timeframe. Absolute citation counts are entirely a function of how many queries are tracked, which is undisclosed. Sibling legal-firm case cites a 2024 US Search Awards win (juried on agency-submitted data - recognition, not verification)." }, { "provider": "Obility", "category": "geo", "claim": "'Over a five-month period, Fastly's presence in Google AI Overviews grew from 17 to 139 citations. An increase of 718%.'", "client_named": true, "classification": "SELF-PUBLISHED-CHECKABLE", "evidence_urls": [ "https://www.obilityb2b.com/blog/our-work/case-studies/how-fastly-achieved-718-growth-in-google-ai-overviews-with-obilitys-generative-engine-optimization/" ], "notes": "Verified live 2026-08-31, quoted verbatim. Rare full disclosure: named client, absolute baseline (17) and endpoint (139), 5-month timeframe, metric defined (AIO citations). Also demonstrates micro-baseline inflation: 718% = +122 citations. Tracking tool and query set not named; no Fastly-side quote or corroboration found (checked fastly.com and LinkedIn). Claim not on the GEO service page itself - only in the blog case study." }, { "provider": "Omniscient Digital", "category": "geo", "claim": "Jasper: 'organic blog sessions grew 810%' and 'product signups directly attributed to the blog grew 400X'; client quote claims '$4M in annual recurring revenue through our blog'", "client_named": true, "classification": "SELF-PUBLISHED-CHECKABLE", "evidence_urls": [ "https://beomniscient.com/case-studies/jasper/", "https://beomniscient.com/case-studies/" ], "notes": "Verified live 2026-08-31. Named client with on-record client executive (Austin Distel, Senior Director of Marketing, quoted with the $4M ARR figure). Engagement dates given (~July 2021 start, Jan 2022 migration). But no baseline session/signup numbers - '400X signups' on an undisclosed base is the classic near-zero-baseline multiplier. No analytics tool named. No independent Jasper-side publication of the numbers found." }, { "provider": "Graphite", "category": "geo", "claim": "'Webflow 2x'd Sign-Ups from LLMs' - share of signups from LLMs doubled from 4% to 8% (Jan-Jul 2025), converting at 6x the rate of traditional Google Search; '94% share of voice growth from LLMs'", "client_named": true, "classification": "CORROBORATED", "evidence_urls": [ "https://graphite.io/five-percent/how-webflow-turned-ai-chats-into-a-growth-channel", "https://graphite.io/aeo", "https://www.linkedin.com/posts/vivianhoang_how-were-optimizing-for-ai-search-at-webflow-activity-7339006981241769984-trwP", "https://www.youtube.com/watch?v=ZYw7_lqeIWs" ], "notes": "Verified live 2026-08-31. Model exhibit: named client, honest framing (2x, not '+100%'), absolute baseline disclosed (4% to 8% of signups), timeframe disclosed (Jan-Jul 2025), conversion-quality metric included. Client-side corroboration: Webflow's own growth staff (Vivian Hoang) posted publicly about the AEO program and its results ('How we're optimizing for AI search at Webflow'); joint appearances at AEO Conf. The strongest-evidenced AI-visibility claim in the entire dataset." }, { "provider": "Directive (Directive Consulting)", "category": "geo", "claim": "Case Status: '20% Increase in demo bookings over forecast'; 'Within nine months, Case Status went from zero LLM presence to a dominant position across 39+ tracked prompts, with organic sessions up 19% quarter-over-quarter'", "client_named": true, "classification": "SELF-PUBLISHED-CHECKABLE", "evidence_urls": [ "https://directiveconsulting.com/case-studies/how-case-status-turned-ai-search-into-a-20-lift-in-bookings/", "https://directiveconsulting.com/services/generative-engine-optimization-agency/" ], "notes": "Verified live 2026-08-31. Named client; client executive named and cited (Kylie Fahey, Director of Growth Marketing at Case Status); 9-month window; prompt-set size disclosed (39+). But tracking tool undisclosed, and Directive's own pages report different headline numbers for the same engagement (20% lift in bookings vs '135% QoQ increase in book-a-demo conversions'; '56% lift in AI search visibility'; '$2.87M in non-branded revenue'). No Case Status-side publication found." }, { "provider": "First Page Sage", "category": "geo", "claim": "NYC plastic surgeon: 'AI recommendation share from 11% to 64% across 31 key queries' within 12 months; 'estimated $2.3M in incremental surgical revenue attributed to organic and AI-driven patient acquisition'", "client_named": false, "classification": "SELF-PUBLISHED-UNCHECKABLE", "evidence_urls": [ "https://firstpagesage.com/case-studies/" ], "notes": "Verified live 2026-08-31, quoted verbatim. Timeframe (12 months) and query-set size (31 queries) disclosed - better than most - but client anonymous, queries undisclosed, measurement tool undisclosed, and revenue explicitly 'estimated' with no attribution method. Sibling claims ($5.3M/yr nearshore dev firm, $4.7M digital verification startup) equally anonymous." }, { "provider": "Avenue Z", "category": "geo", "claim": "Orlando Economic Partnership: 'INCREASE IN LEAD CONVERSIONS +1,105%'", "client_named": true, "classification": "SELF-PUBLISHED-UNCHECKABLE", "evidence_urls": [ "https://avenuez.com/services/ai-optimization/", "https://avenuez.com/case-studies/orlando-economic-partnership/" ], "notes": "Verified live 2026-08-31, quoted verbatim. Named client (public-sector economic development org) but no baseline, timeframe, tool, or definition of 'lead conversion'. The dedicated OEP case study page reports different numbers (287% web traffic increase, $400,000+ investor conversions) and never explains the 1,105% figure. No OEP-side corroboration found on orlando.org or press." }, { "provider": "Stratabeat", "category": "geo", "claim": "'Stratabeat points to multiple B2B clients that achieved 100% to 260%+ gains in AI visibility in as little as two months' (e.g., 18% to 65%, 1% to 40%, 22% to 44% AI visibility)", "client_named": false, "classification": "SELF-PUBLISHED-CHECKABLE", "evidence_urls": [ "https://scrunch.com/case-studies/2026-01-stratabeat-ai-visibility-gains-for-clients/", "https://stratabeat.com/services/generative-engine-optimization/" ], "notes": "Verified live 2026-08-31. Co-published with measurement vendor Scrunch, whose platform (tracking presence, citations, sentiment, position, share of voice) is the disclosed tool; per-client baselines and endpoints given in percentage points. Clients only identified by industry, and Scrunch is a commercial partner, not an independent auditor - so checkable, not corroborated. One of only a handful of AI-visibility claims naming its measurement tool at all." }, { "provider": "Siege Media", "category": "digital-pr", "claim": "Zendesk: '98% LLM Visibility', '$731,924 increase in traffic value', '10,675+ links'", "client_named": true, "classification": "SELF-PUBLISHED-UNCHECKABLE", "evidence_urls": [ "https://www.siegemedia.com/", "https://www.siegemedia.com/services/geo" ], "notes": "Verified live 2026-08-31 (homepage stat cards). Named client, but '98% LLM visibility' has no disclosed prompt set, engine list, or tool, and no timeframe. Link count and 'traffic value' (an Ahrefs-style estimate of equivalent PPC cost, tool unnamed) are auditable in principle against the Zendesk domain, but the LLM headline metric is not. No Zendesk-side corroboration found. GEO service page shows only the case-study title without metrics." }, { "provider": "Siege Media", "category": "digital-pr", "claim": "Zapier: '$6.1M traffic value increase, 96% LLM visibility' (as recorded); live site now displays '$7.2M increase in traffic value, 47.2K citations in AI Overviews, 96% visibility in LLMs'", "client_named": true, "classification": "SELF-PUBLISHED-UNCHECKABLE", "evidence_urls": [ "https://www.siegemedia.com/", "https://www.siegemedia.com/services/saas-geo-agency", "https://saleshive.com/vendors/siege-media" ], "notes": "Verified 2026-08-31. Figure drift documented: third-party agency-review snapshots and our capture record $6.1M / 852% traffic-value rise; the current site shows $7.2M. Numbers are living marketing copy updated without changelog. No prompt set, tool, or timeframe for '96% LLM visibility'. No Zapier-side corroboration found." }, { "provider": "Go Fish Digital", "category": "digital-pr", "claim": "SimpleTexting: '500% YoY increase in organic MQLs' (digital-PR page) / '500% Increase in SQLs' (case-study headline), 300% YoY organic traffic", "client_named": true, "classification": "SELF-PUBLISHED-UNCHECKABLE", "evidence_urls": [ "https://gofishdigital.com/case-study/large-gains-traffic-leads-sms-marketing-software/", "https://gofishdigital.com/services/owned/digital-pr/", "https://clutch.co/profile/go-fish-digital" ], "notes": "Verified live 2026-08-31. Named client, YoY framing - but the metric mutates across the provider's own pages (MQLs on one page, SQLs in the case-study title), and the case-study body contains NO lead metric at all (only links, 551 media pickups, 5,000+ page-one keywords, '100%+ YoY organic traffic' - itself inconsistent with the 300% claim elsewhere). SimpleTexting's GM reviewed the engagement positively on Clutch (corroborates the relationship, not the numbers)." }, { "provider": "Fractl", "category": "digital-pr", "claim": "Recovery Brands: '1,100 percent increase in organic traffic in one year'; 12,500+ publisher stories and 1.2M social shares over 90+ campaigns across 3 years; founder credits Fractl as key contributor to $65M acquisition", "client_named": true, "classification": "SELF-PUBLISHED-CHECKABLE", "evidence_urls": [ "https://www.frac.tl/work/content-marketing-case-studies/recovery-brands/" ], "notes": "Verified live 2026-08-31. Named client with named domains, multi-year timeframe, and countable outputs (12,500 stories, 90 campaigns) that third parties can sample-audit; historical organic-traffic estimates for the client's domains are pullable from SEO tools, making the 1,100% figure independently testable. No absolute baseline stated and no client-side publication of the traffic figure found. The $65M acquisition (American Addiction Centers) is separately press-verifiable; the founder's credit to Fractl is provider-published." }, { "provider": "Builtvisible", "category": "ai-seo", "claim": "lastminute.com: '2,190% return on investment for leading travel brand'; '924% increase in organic traffic across 4 highly competitive travel products'", "client_named": true, "classification": "SELF-PUBLISHED-UNCHECKABLE", "evidence_urls": [ "https://builtvisible.com/case-studies/last-minute/", "http://the-cma.com/news/category/cma-members/agencies/builtvisible/" ], "notes": "Verified live 2026-08-31, quoted verbatim. Named client, but the case-study page discloses no baseline traffic, no project duration, no analytics tool, and - critically for a 2,190% ROI claim - no cost basis or revenue attribution method. Campaign won gold at the International Content Marketing Awards (juried on agency-submitted data; recognition, not verification). Only client quote on page is a designer discussing creative, not results." }, { "provider": "Local SEO Guide", "category": "ai-seo", "claim": "Eleven Fifty Academy: '+1780% Page 1 Rankings Under one Year'", "client_named": true, "classification": "SELF-PUBLISHED-UNCHECKABLE", "evidence_urls": [ "https://www.localseoguide.com/client-stories/", "https://www.localseoguide.com/client-story/eleven-fifty-academy/" ], "notes": "Verified live 2026-08-31, quoted verbatim. Named client (nonprofit coding bootcamp) but no starting rankings count (a +1,780% rankings jump from a near-zero base can be a few dozen keywords), no rank-tracking tool, and the timeframe is stated inconsistently ('under one year' in the stat, 'less than 6 months' in the narrative). No client-side corroboration found." }, { "provider": "Ten Speed", "category": "content", "claim": "Visible (Visible.vc): 'Organic Traffic: +800%', 'Organic Trials: +110%', 'Organic ARR: +$1m' - while the same page's title says '+313% Growth in Organic Traffic'", "client_named": true, "classification": "SELF-PUBLISHED-CHECKABLE", "evidence_urls": [ "https://www.tenspeed.io/results/visible", "https://www.tenspeed.io/" ], "notes": "Verified live 2026-08-31. Above-average disclosure: named client, engagement start (May 2020), starting condition (~15% YoY traffic growth, stagnant trials), ~24-month measurement window, and an on-record client quote (Matt Preuss, Marketing Manager). But +800% and +313% coexist on the same page without reconciliation, and no analytics tool or ARR-attribution method is named. No independent Visible-side publication found." }, { "provider": "The Email Marketers", "category": "email-retention", "claim": "Llama Naturals: 'Increased revenue from email by 835% in less than 60 days' - '$8,527 email revenue before' to '$79,733 after'", "client_named": true, "classification": "SELF-PUBLISHED-CHECKABLE", "evidence_urls": [ "https://theemailmarketers.com/", "https://connect.klaviyo.com/the-email-marketers" ], "notes": "Verified live 2026-08-31, quoted verbatim. Best per-client disclosure in the email category: named client, exact dollar baseline and endpoint, explicit sub-60-day window, and an on-record client CEO testimonial (Brad Baum). Attribution platform not explicitly named (Klaviyo implied by partnership). Caveats: monthly base of $8,527 is small, and a 60-day window can capture launch/promo spikes rather than steady state." }, { "provider": "Sticky Digital", "category": "email-retention", "claim": "'4200% Average return on investment with email marketing'; 'we've taken 50+ brands from 1m to 10m and 10m to 50m+'", "client_named": false, "classification": "SELF-PUBLISHED-UNCHECKABLE", "evidence_urls": [ "https://stickydigital.io/" ], "notes": "Verified live 2026-08-31, quoted verbatim. Aggregate claims with no sample definition, measurement period, cost basis, or calculation method. Email-ROI averages of 3,500-4,200% are a category-wide pattern (cf. Chronos Agency's '3500% average client ROI') and typically divide channel-attributed revenue by send costs alone, which is undisclosed here." }, { "provider": "Big Human", "category": "dev-design", "claim": "Vine, HQ Trivia, and Subdial were 'all born out of the Big Human office'; Vine sold to Twitter for a reported $30M within months (Oct 2012)", "client_named": true, "classification": "CORROBORATED", "evidence_urls": [ "https://www.bighuman.com/about", "https://en.wikipedia.org/wiki/Vine_(service)", "https://www.cnbc.com/2016/10/28/vine-founder-says-dont-sell-your-company-after-twitter-axes-service-as-pornhub-offers-to-buy-it.html" ], "notes": "Verified live 2026-08-31. The Twitter acquisition of Vine (Oct 2012) and the ~$30M price are third-party documented (CNBC, HuffPost, Wikipedia; price 'reported', never officially confirmed by Twitter). Vine co-founder Rus Yusupov is Big Human's founder, supporting the incubation claim. Note Big Human's own page does not state the $30M figure - the number lives entirely in third-party press, which is the right way around." } ]