# How much does a B2B content marketing agency cost?

By B2B Buyer Lab editorial team · 2026-10-04

A customer story and a managed content program have very different prices. Start by deciding whether you need a finished asset, recurring production or a team to build and run the whole program. This guide compares published offers checked on 4 October 2026.

Among the offers below, Uplift lists case studies from $750, Draft.dev starts at $9,000 a month and Grow and Convert starts at $10,000 a month. Column Five separates a $25,000 initial sprint from larger implementation and monthly operation. These are examples of different services, not a market average.

## Quick comparison

| Provider | Published price | What the price covers |
| --- | --- | --- |
| Grow and Convert | From $10,000/month | Full-service SEO and GEO management; not a writing-only package. |
| Draft.dev | From $9,000/month | Three-month initial minimum. Confirm deliverable volume in the quote. |
| Uplift Content | Case studies from $750 | Per asset; the FAQ also lists a possible $250–$500 onboarding fee. Add-ons cost extra. |
| Column Five | Foundation Sprint: $25,000 | Four-week sprint; implementation $60,000–$150,000 over 8–16 weeks; ongoing operation $15,000–$45,000/month. These are separate stages. |

## What does an individual content asset cost?

Uplift publishes case studies from $750, including research, an interview and two revision rounds. Its FAQ says a $250–$500 onboarding fee may apply. Design and repurposed assets should be confirmed separately.

Illustrative calculation: one case study at the starting rate plus that onboarding fee would be $1,000–$1,250 before extras. This is arithmetic from the published figures, not a quote. Complexity can increase the asset price.

Sources: [Uplift Content services and pricing](https://www.upliftcontent.com/content-writing-services/case-study-writing-service/)

## What does a monthly content program cost?

Draft.dev publishes a $9,000 monthly starting price and a three-month minimum: a starting commitment of $27,000 before extras. Its focus is developer content. Grow and Convert lists $10,000 monthly for a broader SEO/GEO service; do not assume that buys the same deliverables.

A monthly fee does not tell you how many approved pieces you will receive. Request a schedule that names formats, research, revisions, publishing and reporting. A cheap draft can become expensive if your team has to rewrite it.

Sources: [Draft.dev services and pricing](https://draft.dev/) · [Grow and Convert services and pricing](https://www.growandconvert.com/seo-geo-service/)

## What if you need strategy and a content system?

Column Five lists a $25,000 four-week Foundation Sprint, implementation at $60,000–$150,000 over 8–16 weeks, and ongoing operation at $15,000–$45,000 monthly. Ask which stages your project needs; the sprint is not the total cost of the full program.

Strategy should leave you with decisions and usable materials: an audience definition, messaging, prioritized topics, examples, ownership and a publishing plan. Ask what another team could execute from the handover.

Sources: [Column Five services and pricing](https://www.columnfivemedia.com/)

## Why are some agency prices missing?

Beam, Ten Speed, Codeless and Velocity did not list a fixed fee on the pages reviewed for this comparison. Request equivalent scopes before judging value. A missing public price is not evidence that an agency is expensive or poor quality.

Codeless now emphasizes building and handing over marketing systems. Velocity announces a transition to Pretzl. Confirm current services and contracting details before relying on older quotes or comparison articles.

Sources: [Beam Content services and pricing](https://www.beamcontent.co/services) · [Beam work examples](https://www.beamcontent.co/) · [Ten Speed services and pricing](https://www.tenspeed.io/) · [Codeless services and pricing](https://codeless.io/) · [Velocity Partners / Pretzl services and pricing](https://velocitypartners.com/)

## What should your budget include beyond writing?

Ask whether interviews, original research, design, developer testing, CMS uploads, translation, paid distribution and software are included. Mark each item as included, optional or your responsibility.

Include internal time. Product experts need to answer questions, customers need to approve stories, and someone must resolve feedback. Give one person final approval so the agency does not receive conflicting instructions.

For technical content, specify a test environment and supported versions. For customer stories, decide who obtains permission for names, quotes and results. For research reports, ask who owns the raw data and how the sample was selected.

## A brief you can send to three agencies

Describe the buyer, the decision the content should support and the product being sold. Specify the formats and number of finished assets, rather than asking for a general content package.

Request separate prices for setup, recurring delivery and optional extras. Include the minimum term, cancellation notice, revision allowance, approval deadlines and rights to source files.

Ask for a sample resembling your subject and format. Have the proposed writer explain how they would research it. For a pilot, agree on acceptance criteria before work starts: factual accuracy, useful detail, editorial quality and delivery.

## How should you judge whether it is working?

Measure delivery first: was the agreed work published and is it accurate? Then measure the buyer action it supports. A customer story may help a sales conversation; a tutorial may drive product use; a search article may attract qualified enquiries.

Compare results against the starting point and record the period. Traffic, free signups and paying customers are different measures. Do not attribute every sale that touched an article to that article alone.

Review the early work before expanding the contract. Fix weak briefs, slow approvals or missing distribution instead of buying more of the same output.

## Which agency should you shortlist?

Use our ranked content marketing comparison to choose by type of work, then send your brief to two or three suitable firms. The cheapest offer only wins if it includes what you need.

Sources: [Compare eight content marketing agencies](https://b2bbuyerlab.com/agencies/content)

## Research notes

We reviewed the linked pages on 2026-10-04. Recommendations are editorial assessments of published scope, not independently measured delivery outcomes. This article does not include hands-on demos or client-reference interviews. Prices and availability can change; confirm them with the provider.

[Methodology](https://b2bbuyerlab.com/methodology) · [Corrections](https://b2bbuyerlab.com/corrections) · [Editorial policy](https://b2bbuyerlab.com/conflicts)

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